Senior Manager, Content Strategy & Enablement

Serves as accountable BMS point to ensure content quality and compliance per BMS standards and marketing content platforms.

Marketing Content Library & Claims Readiness:

• Build and maintain structured content libraries (claims, photography, references) to support GenAI-powered content generation and global reuse.
• Validate alignment of assets with brand strategy, compliance requirements, and style standards; liaise with MLR/PromoMats stakeholders for readiness.
• Coordinate with Agencies of Record (AORs), CASA, and Mosaic to uphold content integrity and timely delivery of content
• Drive and implement initiatives that optimize content processes, enhance analytics, and improve operational efficiency (e.g. updated taxonomy implementation)
• Manage and deliver end-to-end content production workflows, ensuring timely, compliant, and high-quality asset delivery across channels

Metadata, Taxonomy & Searchability:

• Partner with the US Content Team to locally uphold standards and continuously improve metadata and taxonomy frameworks to maximize discoverability and reuse across content supply chain and related ai technology and processes.
• Ensure tagging accuracy and metadata integrity to enable enterprise searchability and insights on most recent approved content.

Workflow Orchestration & Vendor/Agency Enablement:

• Execute seamless asset transfer across systems/stakeholders; monitor and resolve production bottlenecks to maintain speed-to-market.
• Coordinate with Agencies of Record (AORs), CASA, and Mosaic to uphold content integrity and timely delivery.

Qualifications & Experience:

• Knowledge about end-to-end content delivery, including coordination across vendors, timelines, and downstream channels
• Content Governance Expertise: Deep understanding of metadata standards, tagging protocols, and compliance requirements.
• Cross-Functional Collaboration: Ability to partner effectively with brand teams, agencies, and regulatory stakeholders.
• Digital Asset Management (DAM) Proficiency: Skilled in organizing and maintaining enterprise content libraries for scalability and reuse.
• Analytical Thinking: Strong capability to interpret data and leverage insights for process optimization.
• Innovation & Adaptability: Comfortable driving GenAI-enabled strategies and evolving content ecosystems.
• Operational Excellence: Focused on efficiency, accuracy, and continuous improvement in content workflows.
• Expertise in managing production timelines, vendor coordination, and multi-channel content delivery.
• Familiarity with production tools and platforms for workflow management and version control.
• Ability to oversee localization and adaptation processes for global markets.
• Strong problem-solving skills to address production bottlenecks and ensure speed-to-market.
• Fluent in Japanese (Native-level) and English (Business-level proficiency); Proficiency in additional Asian languages (e.g., Chinese or Korean) is a plus, particularly in an APAC

Education:

• Bachelor's degree in Marketing, Communications, Digital Media, or related field; advanced degree preferred.

Experience:

• 7+ years in content strategy, digital asset management, or marketing operations within a regulated industry (Life Sciences or Pharmaceuticals).
• Proven track record of managing enterprise content ecosystems and implementing metadata standards.
• Experience participating in or leading activation initiatives related to DAM, metadata, taxonomy, or data-driven content projects Experience working across complex environments involving multiple processes, users, systems, and data initiatives

Technical Skills:

• Familiarity with DAM platforms (e.g., AEM, Veeva Vault PromoMats) and content governance tools.
• Hands-on experience with enterprise DAM platforms or similar content management environments (e.g., AEM, Veeva Vault PromoMats)
• Solid understanding of AI-driven content generation and related technologies.

Soft Skills:

• Strong communication and stakeholder management skills.
• Project (PM, PMO) or initiative leadership experience, with the ability to drive execution and coordination across stakeholders; Consulting or advisory experience is a plus
• Ability to lead cross-functional initiatives and drive process improvements.

If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

We hire for skills and capabilities, not just credentials - if this role excites you, but doesn't perfectly match your resume, we encourage you to apply anyway.

How We Work

Where you work matters - because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.