(Senior) Marketing manager

At Bristol Myers Squibb, our employees often ask, "Who are you working for?" - a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

1. As marketing manager, deeply participate in preparation for China launch of Mezigdomide with comprehensive prelaunch plan in collaboration with other functions to maximize business opportunity.
2. To maximize business opportunity through comprehensive CI knowledge and deep understanding on MM market trends, unmet needs from HCPs and other key stakeholders, lead China strategy optimization and implement marketing strategy and tactics.
3. To facilitate value selling within the allocated budget.
4. To engage TLs with solid scientific communication, map with academic needs, provide academic platform for TLs to cascade their knowledge and core data of Iberdomide to HCPs
5. Work with commercial key stakeholders on tactics execution.

Work closely with WW MM-CELMoDs team to localize brand strategy, identify business opportunity and TL engagement.

We hire for skills and capabilities, not just credentials - if this role excites you, but doesn't perfectly match your resume, we encourage you to apply anyway.

How We Work

Where you work matters - because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.