Integrated Content Strategist
This role does not come with relocation assistance.
turning Booking Ads commercial opportunities into effective, data-driven creative concepts
that connect our partners with millions of travellers and drive measurable revenue growth.
This role sits within Content Services providing support to the Booking Ads team. You help to drive and deliver content across integrated strategies, define how content uses Booking.com's first-party intent data, and ensure that our Ads products and produced content are deployed in a way that:
- Wins RFPs and long-term partnerships (especially with DMOs and brand partners)
- Delivers strong performance with a view to mature and develop the Ads impact and offering
- Proactive concept creation and playbook ownership to drive RFP pitches in the Booking Ads space
In this role you will work closely with internal insight teams, commercial operations and content producers to ensure our campaign strategies are grounded in what will help the team
secure and extract as much value from RFPs as possible
no direct people management
Data-Driven Concepting
Owning Creative Stories
Creative Collaboration
Strategic Approach
Opportunity management and prioritisation
Deep understanding of Partner needs
Storytelling & Reporting
Cross-Functional Collaboration
Industry Leadership
Experience
8+ years' experience
in campaign strategy, digital media planning, performance marketing, or ad strategy - preferably at a publisher, retail media network or media agency.
- Proven track record
designing and running complex, multi-channel campaigns
(onsite, programmatic display, social, search, video), ideally in high-intent or e-commerce environments.
- Demonstrated experience
using first-party or rich behavioural data
to define audiences, inform strategy and improve performance.
- Hands-on familiarity with
ad-tech and analytics tools
sufficient to interrogate performance and guide optimisation.
- Experience collaborating closely with
creative/content teams
to translate insights and briefs into effective visual and messaging strategies.
- Comfortable operating at
senior individual contributor
- setting direction for campaigns, influencing domain decisions without direct authority, and working independently in a complex matrix.
- Fluent in
business-level English
Skills & behaviours
- Strong
strategic thinking
skills: able to connect partner objectives, Booking Ads products, and audience/behavioural insight into coherent, actionable plans.
- Highly
analytical and data-driven
, comfortable working with performance reports, funnels and cohorts. Able to identify patterns and formulate testable hypotheses from data. Confident quantifying expected impact and explaining trade-offs.
- Familiar with
onsite and off-site advertising products
and the interplay between media, placements and creative.
- Appreciation of
visual content and creative application,
able to converse clearly to production and clients around content needs .
- Excellent
communication and storytelling
skills, comfortable complex concepts (e.g. targeting logic, attribution, data signals) simply to non-technical stakeholders.
- Comfortable presenting strategies and results to senior internal and external audiences.
- Strong
cross-functional collaboration
skills; acts as a connector between Sales, Product, Data, Ops and Content.
- Able to lead discussions, challenge assumptions constructively, and
build consensus
around the right approach.
- Highly
proactive, organised and reliable
. Can manage multiple opportunities and live campaigns without losing detail by anticipating risks..
- Comfortable with
ambiguity and change
in a fast-growing business.
- Humble, collaborative and
solution-oriented
, with a clear bias to action.
- Motivated by
building repeatable playbooks and systems
, not just individual "hero" campaigns.
- Experience working within
Inclusion at Booking.com
Application Process
- The interview process will entail a call with one of our Recruiters and a total of 3 interviews, all conducted via Zoom video conferencing.
Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.
Pre-Employment Screening
Not included in the source posting: what you'll do, benefits.
Skills
Who can apply
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