Marketing Operations Manager
About Pleo
About the role
Who you’ll be working with and reporting to
What you’ll be doing
Build and refine marketing operational frameworks
Own account intelligence and reporting cadence
Drive AI adoption across Marketing Ops
Ensure tooling health and systems ownership
Enable team capabilities and documentation habits
What you bring
HubSpot Fluency
Account Operations Mindset
Sales Ops Partnership
Data & Documentation Habits
- Excellent habits in building auditable specs, validating data quality, and diagnosing root causes in data flows alongside Data and BAT teams.
- Experience with multi-touch attribution modeling, lifecycle marketing operations (nurture flows, recycling, engagement scoring), and ABM platforms / account intelligence tools.
- A background in seeing a company move upmarket to Mid-Market/Enterprise and building scalable, long-term GTM operations.
Why is this role a good fit for you
This role is a good fit for you if:
- You are an operational thinker who naturally designs sustainable systems, governance, and frameworks rather than executing quick-fix tasks.
- You love working cross-functionally across Marketing, Sales Ops, and Data teams to streamline GTM processes and remove friction.
- You are energized by driving practical AI adoption and upskilling team members through documentation, templates, and shared standards.
This role is not a good fit for you if:
- You prefer operating in established, rigid systems rather than designing new account-based infrastructure in ambiguous environments.
- You look at marketing operations as purely executing inbound lead lists without considering account context or buying committees.
- You rely on tribal knowledge rather than maintaining clear, auditable documentation and QA standards for your builds.
How you’ll develop in this role
In your first 6 months at Pleo, you'll:
- Lead the launch of our account segmentation model to directly power SDR assignments and Mid-Market/Enterprise routing.
- Collaborate with Data and Marketing Ops teams to clean up attribution, reporting, and lifecycle data so performance metrics are fully trusted.
- Grow your skills in AI enablement, enterprise GTM systems, and cross-functional RevOps alignment, taking on new challenges as the company continues to scale.
We're committed to helping you develop your career, whether that means taking on bigger projects, stepping into leadership, or acquiring new skills in advanced RevOps and enterprise go-to-market strategies.
The location
Show me the benefits!
- Your own Pleo card (no more out-of-pocket spending!)
- Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office
- Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis
- 25 days of annual leave + public holidays (additional days may apply in select countries based on local standards).
- For our Team, we offer both hybrid and fully remote working options
- We use MyndUp to give our employees access to free mental health and well-being support with great success so far
- Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work
The interview process We want to ensure you are set-up for success and understand what will be expected of you. If your application is successful, our interview process is as follows: •
Intro call
Hiring Manager Interview
Pleo Challenge and Team Interview
Final Interview
A final interview with a senior leader
Transparency is important to us so we also wanted to share some insights about what we're looking for in applications to ensure you can set yourself up for success! Last time we hired for this role, we received a vast number of applications but only a few were selected for an intro call. Some of the key reasons why previous candidates didn't make it past the application screening stage include:
- CV writing and content: we receive a lot of CVs, and many of them are AI-generated. We love seeing people leverage AI - it's a big focus for us internally too - but without human intervention, these CVs can sometimes become generic and fail to show a candidate in the best light. What we're really looking for is the specific details of real impact that only you know from your previous experience. A top tip from us is to use the "Achieved X, as measured by Y, by doing Z" formula (credit: Laszlo Bock, ~2014) to give a really clear picture of what you've worked on. A final note: including links to your previous companies' websites is a huge help and allows us to truly understand your background!
- Application care: every single application we receive is reviewed by a human (yes, hundreds of them) because we believe that candidates' efforts should be matched by an equal level of human care. This means that we expect a similar level of attention put into your application. Read and answer the application questions carefully, they make a huge difference in our decision-making process.
- Profile to role fit: highlight most important aspects of the role, points that might get misunderstood, any specific industry requirements etc.
About your application
English first.
A fair look for everyone.
Diversity drives us.
Interview at your best.
Your data is safe.
Applying for multiple roles?
Reapplying.
Not included in the source posting: qualifications.
Skills
Who can apply
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