GTM Enablement Manager

GTM Enablement, Systems & Coaching

• Design onboarding and ramp programs as repeatable, scalable systems for new GTM hires across Sales, CX, and Partnerships.

• Develop and deliver ongoing training, coaching, and skills development - increasingly augmented by AI-driven feedback, call intelligence, and automated coaching workflows.

• Build and maintain playbooks, talk tracks, objection-handling guides, persona briefs, and situational frameworks as living, interconnected assets aligned to our multi-team GTM strategy.

• Conduct call reviews, coaching sessions, and performance retros - leveraging AI conversation-intelligence tools to scale insights across GTM roles, from inbound qualification to customer success conversations and partner engagements.

Pipeline Support & Opportunity Management (Systems & Automation)

• Partner with Growth, Marketing, Customer Success, and RevOps to build automated, intelligent systems for lead routing, opportunity management, and renewal orchestration that serve all relevant GTM teams across the full customer lifecycle.

• Apply first-principles thinking to identify and remove friction in how GTM teams manage pipeline and drive renewals - from initial qualification through expansion and retention - automating the repeatable and reserving human effort for high-value deals and at-risk accounts.

• Monitor pipeline health and renewal performance as a connected system (e.g., speed-to-lead, pipeline velocity, win rates, renewal rates, net revenue retention, churn risk indicators), using data and automation to drive proactive intervention and training priorities across the GTM org.

Collaboration & Cross-System Alignment

• Partner with Marketing, RevOps, Product Marketing, Sales Leadership, CX Leadership, and Partnerships Leadership to align messaging, campaigns, processes, and readiness across the entire GTM system.

• Ensure consistent, automated communication of product updates, market changes, and new GTM initiatives to all customer-facing teams.

• Act as the voice of GTM teams in internal planning, advocating for scalable systems that serve all teams HR, Sales, CX, and Partnerships.

• Reduced ramp time and improved performance across all GTM roles through scalable, systemized enablement.

• Increased inbound conversion, qualified pipeline creation, and overall GTM execution quality - accelerated by AI and automation.

• Consistent adoption of enablement systems, playbooks, and tools across GTM functions.

• High cross-functional alignment and strong operational partnership with Marketing, RevOps, and Product Marketing.

• Improved pipeline contribution, follow-up discipline, and customer engagement across GTM.

• 3+ years in GTM enablement, Sales/CX/Partnerships leadership, or a coaching-focused go-to-market role.

• A systems thinker who sees how people, processes, tools, and data connect - and who designs for scale rather than one-off fixes.

• A first-principles problem solver who questions assumptions, deconstructs complex processes, and rebuilds them more efficiently.

• Genuine enthusiasm for AI and automation - with a track record (or strong interest) in using them to eliminate manual work and amplify team performance.

• Deep understanding of full-funnel GTM motions across Sales, CX, and Partnerships teams.

• Proven ability to design and deliver effective onboarding, enablement, and coaching programs for diverse GTM stakeholders.

• Strong grasp of lead management, customer engagement processes, CRM tools (Salesforce, HubSpot), and GTM performance analytics.

• Excellent communication, facilitation, and cross-functional influence skills.

• Data-driven mindset with the ability to diagnose performance gaps and prioritize enablement impact.

• Passion for developing talent, improving systems, and building high-performing GTM teams.

• Bonus: Experience in high-growth SaaS; familiarity with Gong, Outreach, Salesloft, enablement platforms, AI/automation tools, or partner engagement tools.

For customer-facing roles, maintains an up-to-date LinkedIn profile and ensures it is refreshed upon joining, to reflect their role at Procurify and help maintain a consistent, professional presence across our GTM team.

We've created an environment where personal and professional growth is a real priority. Some of the great perks we offer include:

• Flexible working: We're a remote-first organization with flexible working hours. Work anywhere from within Canada! And US if applicable.

• Responsible time off: We offer a flexible approach to time off; we trust our team to take the time they need to rest and recharge while staying accountable to their commitments.

• Extended health benefits: We prioritize our team's health and well-being. We offer a competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account.

• Continuous Learning: We host regular educational lunch and learns to help our team grow, share knowledge, and stay curious.

• Stock options: Everyone has a chance to own a part of Procurify with our competitive stock program.

• Base Salary Range: $64,000 - $80,000 (This range is dependent on experience and not inclusive of any bonus, commission, benefits or equity that might exist in your total compensation package.)

Procurify is an Equal Opportunity Employer. We do not discriminate against any team members or applicants for employment because of race, color, disability, sex, age, national origin, religion, sexual orientation, or gender identity and/or expression. If you feel like you don't meet all of the requirements for this role, we encourage you to apply anyway. We know that feelings of imposter syndrome can get in the way of meeting incredible candidates, and we certainly don't want those feelings to get in the way of meeting you! We really want to get to know you and why you're great for the role. Please avoid including your picture and age on your resume.

Apply online today and let's start a conversation. To learn more about Procurify, check out these resources:

• Check out what our customers are saying about us

• Learn more about our procure-to-pay platform