Unmanned Systems Segment Manager
About the role
Description -
Unmanned Systems Segment Manager
Segment Strategy & Market Understanding
- Defines and manages the unmanned systems segment strategy, including sub-segments (Group 1-3 UAS, FPV, fixed-wing, VTOL, UUV/USV, UGV, counter-UAS), target customers, and priority applications.
- Tracks market size, growth, funding, defense procurement programs, and regulatory changes (e.g., NDAA/Blue UAS compliance, export controls, domestic sourcing requirements) that shape demand.
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Builds a clear view of customer pain points
weight, endurance, cost per airframe, ruggedness, supply chain resilience, speed of iteration, and scaling from hundreds to tens of thousands of units.
- Shares voice-of-customer input with Product, R&D, Materials, and Professional Services to close gaps in the solution.
Customer & Sales Engagement
- Partners with Account Executives, Field Sales, SDRs, Application Engineers, and channel partners (resellers and service bureaus) to build target account lists and accelerate opportunities.
- Leads technical and business discussions with OEMs, defense primes, startups, and government stakeholders, from first meeting through application qualification and production ramp-up.
- Supports strategic accounts with application screening, part-cost and business-case modeling, and design-for-AM guidance, bringing in Professional Services and Application Engineering as needed.
- Builds and nurtures relationships with key industry players, investors, integrators, and ecosystem partners (materials, software, post-processing, service bureaus).
- Influences funnel growth and tracks impact on hardware placements, usage, and new applications won.
Shows, Events & Thought Leadership
- Plans and runs HP presence at key unmanned systems and defense events.
- Owns booth strategy, application showcase, talk tracks, staffing, and pre-/post-show customer meetings and follow-up.
- Delivers presentations, panels, webinars, and customer workshops; acts as an HP spokesperson for the segment.
- Hosts customer visits, open houses, and solutions summits at HP sites.
- 25% travel globally
Marketing & Sales Enablement
- Works with Marketing to define and run segment campaigns, account-based marketing, and lead generation programs.
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Creates segment content
pitch decks, one-pagers, case studies, customer success stories, application guides, videos, and social posts.
- Develops and maintains technical resources such as the UAV/drone manufacturing guidelines, design best practices, and showcase parts.
- Trains sales teams and channel partners on the segment, applications, value proposition, and competitive positioning.
Education & Experience Recommended
- Bachelor's degree in Aerospace, Mechanical, Materials, or Manufacturing Engineering, or a related technical field. MBA or business degree is a plus.
- Typically 5-8 years of experience in segment/industry management, business development, product marketing, technical sales, or application engineering.
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Strongly preferred
Preferred
experience with additive manufacturing, especially HP Multi Jet Fusion, SLS, or other polymer powder-bed fusion technologies. Not required for strong unmanned systems candidates.
- Experience representing a company at trade shows, conferences, and executive customer meetings.
- Experience working in a global, matrixed organization across Sales, Marketing, and Engineering.
Unmanned Systems Domain Knowledge
UAV design fundamentals
Knowledge of UUV/USV design needs
Familiarity with drone sub-systems
Understanding of the defense acquisition landscape
DoD programs (e.g., Replicator, Drone Dominance), Blue UAS, NDAA sourcing, ITAR/EAR, and CMMC/CUI requirements.
- Awareness of the competitive and industry landscape, including major OEMs, emerging startups, and global supply chain trends.
Additive Manufacturing & Technical Skills
- Understanding of polymer additive manufacturing processes, materials (PA12, PA11, PP, glass/fiber-filled), and post-processing.
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Understand Design for Additive Manufacturing (DfAM)
lightweighting, lattices, part consolidation, and packing density.
- Ability to compare AM to injection molding, composites, and CNC on cost, performance, and scalability.
Business & Commercial Skills
- Strategic market analysis, segmentation, and opportunity sizing.
- Value proposition development and competitive positioning.
- Consultative, solution-based selling with technical and executive audiences.
- Funnel and opportunity management using CRM tools (Salesforce/Dynamics).
- Campaign planning and event management.
Communication & Leadership
- Excellent presentation and storytelling skills; confident on stage, on panels, and with media.
- Strong written communication for marketing and technical content.
- Able to influence without authority across Sales, Marketing, R&D, and Professional Services.
- Self-starter who thrives in a fast-moving, high-growth market; willing to travel (approximately 30-50%, including international).
- Eligibility to work on U.S. defense programs and obtain a security clearance is a plus.
Impact
Complexity
Success Measures
- Influenced opportunities and pipeline growth in the unmanned systems segment.
- New production applications and customers won.
- Hardware placements and usage growth across installed-base customers.
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Event impact
qualified leads, meetings, and follow-on opportunities.
- Quality and use of segment content and sales enablement.
Disclaimer
Job -
Schedule -
Shift -
Equal Opportunity Employer (EEO) -
Not included in the source posting: about the role, benefits.
Skills
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