Therapeutic Area Specialist Immunology
About the role
Job Title
Reports To
Territory
Purpose/Objective of the Role
Key Responsibilities
- Deliver value story to targeted customers (HCPs)
- Connect customers (HCPs) with other BMS functions (Medical, Market Access, Others) according to customers' needs
- Deploy tailored multichannel activities
- Share & learn customers insight with/from other peers
Delivered through: Understanding:
- Scientific knowledge (Disease Expertise, patient journey, key studies, SMPC, competitors' profile) - Apply expertise and deep knowledge to identify the implications of key therapeutic trends, patients' requirement and BMS products. Share expertise on demand.
- Environment integration (Competition, Spheres of Relationship, Decision Making Process & Networks) - Map out precise relationships between key customers (e.g. HCPs, Academic institutions) and also with competitors. Adapt his/her activity and able to share appropriately with X-Functional colleagues on demand.
- Customer (HCPs) needs& wants (Customer Individual Style, Patients Profile, and Treatment Objectives) - Use questions, listen & interpret the accounts' current needs, priorities, attitudes, challenges and drivers across clinical, financial or other parameters.
- Business understanding - Cross KPIs understanding with customers, networks and environment knowledge to bring actionable and performance-oriented insights. Shares approach and method with internal colleagues on demand.
Planning:
- Territory action plan
- Account action plan - Identify barriers and opportunities for the relevant and specific disease area through deep customer insight and local knowledge. Develop and implement both long- and short term business plans for all identified key customers and accounts in order to overcome barriers and maximize opportunities in line with brand strategy. Routinely contribute market intelligence into brand team.
- Multi-channels plan
- Systems & processes
Execution:
- Action plan implementation - Ensure resources allocated to promotional and access activities are prioritized appropriately and deployed effectively in line with both brand plan and local business plan.
- In-call effectiveness - Continuously clarify the objectives & goals of each stakeholder to determine whether a clinical demand (promotional), or payer partnership (access) approach - or both-is required. Continually monitor local situation and make timely recommendations to ensure plans remain optimal.
- Relationship management - Identify & develop appropriate business relationships with key customers. Effectively implement both promotional and access elements of the business plan, including regular progress reviews and adherence to defined metrics. Constantly champion account management approach and behaviors, particularly collaboration both internally & externally.
- Multi-channel execution
- Compliance - All activities must be fully compliant with all BMS policies & the local law.
Competences Desired/Mindset & behavior
- Min. 3 years of experience in hospital market including work with drug programs
- Experience in highly competitive market • Experience in the neurology area including multiple sclerosis will be an asset
- An in-depth knowledge of the health care system and customers' needs
- Account management skills
- Project Management
- Multi-channel expertise
- Excellent matrix communication skills
- Drive & "can do" attitude / entrepreneurial behavior
- Passion & energy
- Adaptability & learning agility
BMS VALUES Passion: Our dedication to learning and excellence helps us to deliver exceptional results. Innovation: We pursue disruptive and bold solutions for patients. Urgency: We move together with speed and quality because patients are waiting. Accountability: We all own BMS' success and strive to be transparent and deliver on our commitments. Integrity: We demonstrate ethics, integrity and quality in everything we do for patients, customers and colleagues. Inclusion: We embrace diversity and foster an environment where we can all work together at our full potential.
We hire for skills and capabilities, not just credentials - if this role excites you, but doesn't perfectly match your resume, we encourage you to apply anyway.
Compensation Overview
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