Sr. Manager, GTM Product Marketing, Agentforce

Understand and communicate the Agentforce consumption model, helping sellers and customers navigate pricing, value realization, and Flex Credit opportunities. •

Create, launch, and manage quarterly sales plays aligned to product priorities, market opportunities, and field needs - driving measurable pipeline growth. •

Design and build AI-powered enablement tools - including custom Slackbot skills and agent workflows - that turn manual, multi-source seller research into instant, accurate, actionable guidance (e.g., eligibility checks, pricing/quoting assistance, FAQ and objection-handling lookups), and iterate on them based on field usage and feedback. •

Own, partner, and drive adoption of Agentforce across the field - building programs and feedback loops that identify adoption blockers, track funnel/usage metrics, and turn insight into targeted enablement sales plays. •

Partner across Corporate Strategy, Core Product Marketing, Product Management, Product Enablement, Sales Program Management, Strategic Events, and cross-cloud GTM teams to ensure alignment and flawless execution. •

Maintain a grasp of the Agentforce product, understanding its architecture, capabilities, and roadmap to inform enablement and messaging. •

Build and deliver high-impact presentations and demos for internal enablement sessions. •

Design and deliver compelling enablement programs and content (training materials, FAQs, talk tracks, demo guides, etc.) that empower technical and non-technical sellers alike. •

Partner with global go-to-market and distribution leaders to drive adoption, readiness, and pipeline acceleration across all selling teams. •

Develop and maintain repeatable GTM assets - including sales plays, messaging frameworks, competitive content, and demo libraries - aligned to launch and campaign rhythms. •

Communicate sales updates, ensuring consistent storytelling and alignment across global teams and product pillars. •

Act as the Agentforce subject matter expert across Salesforce clouds (Sales, Service, Data Cloud, etc.) to ensure unified value messaging and solution positioning. •

Thrive in a fast-paced, dynamic environment and remain comfortable with ambiguity, adapting quickly while maintaining clarity, precision, and executional excellence.

Deep understanding of Salesforce AI, Agentforce, or comparable enterprise AI and automation platforms. •

Strong grasp of Agentforce product fundamentals, with the ability to translate technical capabilities into clear business value. •

Proven ability to partner closely with Core Product Marketers, Product Managers, and cross-functional stakeholders to align launches, messaging, and roadmap priorities. •

Demonstrated experience working directly with Sales Leadership, Account Executives, and Sales Programs to translate GTM strategy into field-ready execution. •

Success in developing sales plays, enablement programs, and training materials that drive adoption and measurable pipeline impact. •

Exceptional presentation and storytelling skills, capable of delivering persuasive, executive-ready content for diverse audiences. •

Familiarity with consumption-based pricing models and skill in simplifying complex pricing structures into customer-centric value narratives. •

Data-driven mindset with experience using insights to inform GTM strategy, measure success, and refine programs. •

Highly organized and effective at managing multiple priorities and timelines in a dynamic environment. •

Strong collaborator and influencer, adept at driving alignment across global and cross-functional teams. •

Comfortable with ambiguity and energized by fast-paced, evolving environments that demand creativity and focus.

Experience supporting or marketing AI, automation, or agent-based products, and a deep curiosity about how Salesforce AI transforms business workflows. •

Hands-on experience or strong interest in prompt design and building agents/skills on Slack's agent-building platform (or comparable platforms). •

Comfortable working with AI coding/assistant tools such as Codex and Claude, and staying current on recent AI news and product developments - with a genuine willingness to dive in and experiment. •

Background in management consulting (Big 4 or equivalent). •

Ability to collaborate seamlessly across Product, Sales, Enablement, and Strategy with a curiosity of each team's goals and connecting the dots between them. •

Comfort working in fast-paced, evolving environments, with the ability to simplify complexity and move from strategic thinking to tactical execution. •

A can-do, growth-oriented attitude that brings creativity, optimism, and resilience to every challenge. Unleash Your Potential When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form . Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $216,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $172,200 - $236,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.