Senior Product Marketing Manager, Technical Product Marketing - Vice President

BlackRock

New York, NYPosted about 1 month agoDiscoveredMatch locked

5+ years expAdvertising and Marketing

About this role

About BlackRock: BlackRock is the world's leading asset management firm and Aladdin is the central nervous system for investment professionals to see their whole portfolio, understand risk exposure, and act with precision. It is a $1BN+ technology business that has significant growth aspirations over the next five years. Being a part of BlackRock means being a part of a community of smart, results-oriented people who are pursuing some of the world's most sophisticated financial challenges. And our founder-led culture has maintained its results-oriented feel - we work hard, we work as a team, and we work with purpose. Being a member of Aladdin Product means working with the best in the industry to build innovative products that shape financial markets. About the Role: Aladdin Studio represents the next generation of extensibility within the Aladdin platform. It enables clients to build, integrate, and customize workflows, applications, and data pipelines on top of Aladdin-supporting scalable innovation across data, APIs, analytics, and user experiences. Aladdin Studio is designed for both technical and non-technical users, empowering developers, data engineers, product teams, and business users to create differentiated capabilities while maintaining enterprise-grade governance, performance, and security. As a Product Marketing Lead for Aladdin Studio, you will sit at the center of product, engineering, and go-to-market-acting as the strategic marketing lead embedded within the Studio ecosystem. This role is positioned as a senior individual contributor / lead PMM, owning how Aladdin Studio is brought to market and adopted globally. You will operate as the primary marketing partner to Studio Product, ensuring tight integration between product development and market execution. You will shape the narrative for a highly technical platform while driving clarity, relevance, and measurable business outcomes for both technical and non-technical audiences. This role requires deep comfort engaging with technical concepts (APIs, data workflows, platform architecture, AI capabilities) while consistently elevating those concepts into compelling, outcome-driven narratives for clients and internal stakeholders. You will also play a leadership role in scaling product marketing impact, influencing cross-functional priorities, and setting the standard for how platform capabilities are marketed across Aladdin Studio. Key Responsibilities:

Product Positioning & Market Strategy

Own and evolve positioning for how clients build, integrate, and customize solutions using Aladdin Studio
Translate complex technical capabilities (APIs, data, AI-enabled workflows) into clear, compelling narratives for technical and business audiences
Lead market, customer, and competitive insights to inform positioning, target segments, and whitespace opportunities
Champion a differentiated value proposition that balances innovation with clear, measurable client and business outcomes

Go-to-Market & Adoption

Lead go-to-market strategy and launches for Aladdin Studio platform, integration, and AI capabilities
Partner closely with Product to align messaging with roadmap priorities and technical design
Define adoption strategies, success metrics, and feedback loops tied to usage, engagement, and commercial impact
Set direction for technical enablement and onboarding strategies that accelerate time-to-value and reduce friction
Partner with Product, Solutions, and Client teams to clearly articulate ROI and client impact

Thought Leadership & Scale

Own Aladdin Studio's external presence across flagship events (e.g. Aladdin Client Forum), industry forums, and executive engagements
Develop thought leadership that positions Studio as a leading extensible, platform, and AI-enabled solution
Enable sales and client teams with clear narratives and materials that accelerate deals and executive conversations
Leverage GenAI to scale content creation, insights synthesis, and competitive intelligence, modernizing how product marketing operates

Qualifications: Required:

7+ Years of Experience marketing technical platforms or products (e.g., APIs, data platforms, integration tools, SaaS, or enterprise solutions)
Demonstrated ability to understand and communicate technical architectures, workflows, and AI-enabled capabilities to both technical and non-technical audiences
Proven ability to operate as a cross-functional leader, influencing product, engineering, and go-to-market stakeholders
Strong written and verbal communication skills, including technical storytelling and simplification
Strong analytical, strategic, and problem-solving skills
Experience working cross-functionally with product, engineering, design, and go-to-market teams
Bachelor's degree or higher in business, marketing, engineering, or a related field

Preferred

Experience in fintech, asset management technology, or enterprise platforms
Familiarity with APIs, data integration, workflow orchestration, or platform ecosystems
Experience partnering with value engineering, sales, or client teams to quantify ROI and business impact
Hands-on experience using GenAI tools for content generation, research, or workflow automation
Background in product marketing, product management, solution consulting, or go-to-market strategy

For New York, NY Only the salary range for this position is USD$155,000.00 - USD$210,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock's hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person - aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

Guidance on AI use for candidates

At BlackRock, AI has long been part of how we work - enhancing decision-making, improving operations, and helping us deliver better outcomes for clients. We encourage candidates to use AI thoughtfully to learn, prepare, and work more effectively; but during our interview process, we want to focus on getting to know you through your own experiences, thinking, and judgment. To support you, we've provided

guidance

on when and how to use AI during our hiring process so you can approach each step with confidence and showcase your best self. About BlackRock At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress. This mission would not be possible without our smartest investment - the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive. To learn more about BlackRock, please visit Careers.BlackRock.com. We also encourage you to get to know us on LinkedIn, Instagram, YouTube, X, and TikTok. BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

pay transparency statement.

BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email Disability.Assistance@blackrock.com. All requests are treated in line with our

privacy policy

. BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.

Not included in the source posting: what you'll do, qualifications, benefits.

Skills

artificial-intelligencegogenerative-aiproduct-management

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