Senior Manager, Global Employer Brand & Recruitment Marketing

• Set and manage Baxter's employer brand roadmap, including recommendations for media strategy and recruitment marketing technology.
• Lead paid, earned and owned media strategies that help our Talent Acquisition organization engage prospective talent.
• Work with Global Communications to bring Baxter's employer brand, employee stories and culture to life through authentic candidate-facing campaigns.
• Collaborate with regional Talent Acquisition teams to develop employer brand, recruitment marketing and position-specific campaign strategies that reflect local market needs.
• Lead the evolution of Baxter's global career site, recruitment marketing channels, technology and external media platforms, including Glassdoor, Indeed and LinkedIn.
• Guide employer brand team members, agency partners and regional contributors while building a network of recruiters, leaders and employees who serve as authentic brand ambassadors.
• Use data and insights to assess employer brand reputation, campaign effectiveness, channel performance and media investment, translating findings into recommendations and improvements.
• Manage recruitment marketing vendor relationships, support budget planning, and develop messaging and materials for senior leaders as needed.

What you'll bring

• Bachelor's degree or equivalent experience; marketing, communications or a related field preferred.
• At least 10 years of experience in marketing or communications, including employer brand and/or recruitment marketing program leadership.
• Experience developing strategy and leading initiatives in global organizations.
• Ability to lead through change and adapt in a fast-paced, evolving environment.
• Experience managing recruitment marketing technology, media platforms, agencies and vendor relationships.
• Strong project management skills, with the ability to prioritize work, manage deadlines and balance competing demands.
• Excellent communication and influencing skills, with the ability to engage HR, Talent Acquisition, business leaders and cross-functional partners across regions.
• Experience creating recruitment marketing content using tools such as Canva or content management systems and using data to inform attraction strategies and marketing decisions.

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a required minimum number of days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. The flexible workplace policy is subject to local laws and legal requirements. At its discretion, Baxter may decide to adjust, suspend, or discontinue as business needs change.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $144,00.00 to $198,000.00 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

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