Senior E-commerce Content Creator

As Senior e-commerce Content Creator, you will take ownership of how the Edblad story is brought to life across e-commerce, with the website as your primary channel. This is a key role at the intersection of e-commerce and Marketing. You will take seasonal campaigns, concepts and creative direction from Marketing and Design and turn them into relevant and engaging digital content - from editorial stories and landing pages to gift guides, category content and other inspirational touchpoints. Working across our international markets, you will consider the audience, market maturity and stage of the customer journey when shaping the message. Creativity and strong copywriting are at the heart of the role, combined with a commercial and data-driven approach to continuously improve how our content performs. Key responsibilities:

• Own the storytelling and consistency of e-commerce content, with the website as the primary channel
• Translate seasonal campaigns and creative concepts into inspiring and commercially relevant digital content
• Create and develop copy, editorial content, landing pages, gift guides and other inspirational content around the Edblad brand, collections and products
• Adapt content and messaging to different markets, audiences, channels and stages of the customer journey
• Use GA4 and content performance data to evaluate, optimize and develop content based on customer behaviour and commercial objectives
• Develop content with SEO, search intent and evolving AI-driven search behaviours in mind
• Collaborate closely with Marketing, Design, Performance, Social Media and E-commerce, including briefing additional content and assets when needed

We are looking for a senior content professional with excellent copywriting and storytelling skills and a strong understanding of e-commerce. You have a strong creative instinct and know how to communicate a brand in a way that feels relevant and engaging. At the same time, you are comfortable using data to challenge assumptions, understand what resonates with customers, and make informed decisions about what to develop further. As a person, you are proactive, curious, and eager to learn. You enjoy taking ownership, collaborating across functions and keeping up with new technologies, content trends and changing customer behaviours. Experience & skills:

• 3+ years of relevant experience within e-commerce content, digital content, editorial content or a similar role
• Excellent copywriting and storytelling skills, with a strong understanding of brand and tone of voice
• Strong understanding of e-commerce and how content can support commercial objectives
• Experience using GA4 or similar tools to evaluate content performance and inform decisions
• Good understanding of SEO and search intent
• Experience working with content across different markets and audiences
• Fluency in Swedish and English, both written and spoken
• Experience from fashion, jewelry, beauty, lifestyle, retail or D2C, as well as experience with Storyblok, Centra or international e-commerce, is considered an advantage

An interest in AI, GEO, and how new search behaviours are changing the way customers discover brands and products is a plus.