Senior Director, Integrated Marketing
Expedia Group
Washington - Seattle Campus; USA - California - West HollywoodPosted 2 days agoDiscoveredMatch locked
Full time16+ years exp
About the role
At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.
Introduction to team
We create and deliver tailored marketing strategies for Expedia Group's brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.
Make an impact!
In this role, you will develop the integrated marketing strategy for your assigned business area(s), informed by traveler insight, brand priorities, product roadmaps, marketable experiences and commercial goals. You will lead cross-functional execution of brand campaigns - from big moments like launches or Super Bowl to always-on programs or local activations - while bringing structure and momentum to complex workstreams.
In this role, you will
Strategy & Planning
- Develop the integrated marketing strategy for your assigned business area(s), informed by traveler insight, brand priorities, product roadmaps, marketable experiences and commercial goals
- Partner closely with the GM teams, product marketing, comms planning, media, our internal creative and design teams, or agencies to develop compelling campaign platforms and clear go-to-market plans
- Translate brand strategy into actionable marketing plans with defined objectives, channel strategies, creative briefs, and performance KPIs
Campaign Development & Execution
- Lead cross-functional execution of brand campaigns - from big moments like launches or Super Bowl to always-on programs or local activations
- Oversee development of creative and media assets in partnership with internal teams and external agencies
- Ensure all assets meet brand standards, reflect our tone of voice, and are adapted appropriately for channel and region
Collaboration & Influence
- Build strong relationships with key partners across all key stakeholder groups: product, product marketing regional teams, comms, creative, growth marketing, media and sponsorships, PR, influencer marketing and social media
- Bring structure and momentum to complex workstreams; influence senior stakeholders with clarity, data, and creative thinking
- Guide junior team members and cross-functional contributors with clarity of purpose and a high bar for execution
Performance & Insights
- Set campaign goals and work with analytics and media teams to track performance
- Use insights to optimize in-flight campaigns and inform future initiatives
- Share results and learnings across the organization to drive continuous improvement
Experience and qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Master's degree, preferred
- Proven experience (16+ years) with a track record of delivering results in marketing, creative leadership, and strategic planning
- History of data driven brand strategies from vision to development
- Highly skilled at managing competing priorities as well as bringing dispersed and highly matrixed teams along
- Ability to interpret analytics and derive actionable insights
- Experience establishing KPIs and using analytics to inform marketing strategies
- Proven results in delivering business value through brand strategies
- Exceptional communication, presentation, and interpersonal abilities
- Passion for innovation, creativity, and staying ahead of industry trends
The total cash range for this position in Seattle is $269,000.00 to $376,500.00. Employees in this role have the potential to increase their pay up to $430,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Beverly Hills is $269,000.00 to $376,500.00. Employees in this role have the potential to increase their pay up to $430,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.
Benefits and perks
Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life .
Accommodation requests
Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation .
About Expedia Group
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
Important notice
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/ .
Equal Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
Skills
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