Senior Campaign Manager (Temp Contract)
About Pleo
About the role
Who you’ll be working with and reporting to
What you’ll be doing
Integrated GTM Architecture & Strategic Planning
The "Master Brief" & Cross-Functional Squad Leadership
Localization & Regional Adaptation
Strategic Brand Partnership & Enablement
Campaign Operations, Budget & ROI Accountability
What you bring
You'll thrive in this role if you have:
- A proven track record leading multi-million dollar, multi-country, full-funnel integrated campaigns in high-growth B2B SaaS or tech environments.
- Deep experience taking high-level brand frameworks and translating them into multi-channel GTM blueprints across varied audience segments (SMB to Enterprise).
- High proficiency in aligning cross-functional teams (Creative, Digital, PR, Ops, Sales) and holding squads accountable to tight deadlines and complex campaign launches.
- Deep understanding of how to run campaigns across diverse European markets, with a clear perspective on modular campaign design and local adaptation.
- Experience with tracking brand-to-pipeline performance metrics, campaign flighting dynamics, brand lift, consideration, and total ROI.
- A background in integrated marketing, GTM campaign management, or brand marketing orchestration within B2B technology or SaaS.
Why is this role a good fit for you
This role is a good fit for you if:
- You thrive as the operational bridge between high-level brand strategy and lower-funnel demand generation, turning concepts into structured GTM blueprints.
- You love leading cross-functional squads across multiple international markets, balancing consistency with local nuances across 6 key European countries.
- You take pride in end-to-end accountability, from authoring master briefs and handling multi-country budgets to tracking downstream pipeline velocity and closed-won revenue impact.
This role is not a good fit for you if:
- You prefer focusing purely on high-level creative ideation, copy, or audience insight development without building the operational execution machinery.
- You prefer running single-channel or single-market marketing initiatives rather than orchestrating complex, multi-segment (SMB to Enterprise), multi-channel matrices.
- You are uncomfortable navigating data, campaign flighting performance, budget allocations, and downstream pipeline attribution alongside brand metrics.
How you’ll develop in this role
In your first 6 months at Pleo, you'll:
- Lead the architecture and rollout of the 2027 integrated brand campaign calendar across all target European markets.
- Collaborate with the Brand Marketing Lead, country teams, and Marketing Ops to stand up the Master Briefing framework and streamline cross-functional execution rhythms.
- Grow your skills in full-funnel orchestration and multi-market scale, driving measurable brand lift, consideration, and downstream pipeline velocity as Pleo continues to expand.
The location
Show me the benefits!
- Your own Pleo card (no more out-of-pocket spending!)
- Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office
- Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis
- 25 days of annual leave + public holidays (additional days may apply in select countries based on local standards).
- For our Team, we offer both hybrid and fully remote working options
- We use MyndUp to give our employees access to free mental health and well-being support with great success so far
- Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work
The interview process We want to ensure you are set-up for success and understand what will be expected of you. If your application is successful, our interview process is as follows: •
Intro call
Hiring Manager Interview
Challenge & Team Interview
Final Interview
: A final interview with a senior leader
Transparency is important to us so we also wanted to share some insights about what we're looking for in applications to ensure you can set yourself up for success! Last time we hired for this role, we received a total vast number of applications but only a few were selected for an intro call.Some of the key reasons why previous candidates didn't make it past the application screening stage include:
- CV writing and content: we receive a lot of CVs, and many of them are AI-generated. We love seeing people leverage AI - it's a big focus for us internally too - but without human intervention, these CVs can sometimes become generic and fail to show a candidate in the best light. What we're really looking for is the specific details of real impact that only you know from your previous experience. A top tip from us is to use the "Achieved X, as measured by Y, by doing Z" formula (credit: Laszlo Bock, ~2014) to give a really clear picture of what you've worked on. A final note: including links to your previous companies' websites is a huge help and allows us to truly understand your background!
- Application care: every single application we receive is reviewed by a human (yes, hundreds of them) because we believe that candidates' efforts should be matched by an equal level of human care. This means that we expect a similar level of attention put into your application. Read and answer the application questions carefully, they make a huge difference in our decision-making process.
- Profile to role fit: highlight most important aspects of the role, points that might get misunderstood, any specific industry requirements etc.
About your application
English first.
A fair look for everyone.
Diversity drives us.
Interview at your best.
Your data is safe.
Applying for multiple roles?
Reapplying.
Not included in the source posting: qualifications.
Skills
Who can apply
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