Senior Brand Marketing Manager
Job Description
About the role
Required Qualifications
- Led brand or product management within an established consumer brand, branded-goods or fast-moving consumer goods business
- Built in-market strategies and annual marketing plans for established consumer brands
- Managed marketing budgets and developed sales forecasts linked to brand or product plans
- Used marketing research and effectiveness measurement to guide investment or campaign decisions
Preferred Qualifications
- Managed brand or marketing plans across multiple countries or markets
- Connected marketing assumptions with demand-planning inputs
- Formal people leadership experience is an advantage
What you'll build
- Shape aligned plans for the current year and the year ahead, with clear recommendations for the Head of Marketing.
- Create a coordinated campaign approach across three Kids audience groups, passion points and occasions.
- Recommend investment choices, budget trade-offs and actions to close gaps against consumer sales ambitions.
- Consolidate marketing assumptions for Demand Planning and maintain clear budget accountability.
- Act as the primary connection with global Kids and intellectual property marketing teams.
- Coach Brand Marketing Managers and help strengthen marketing capabilities through data, innovation and continuous improvement.
If you've worked in a role where you built brands, managed marketing investments and turned research into practical decisions, you'll feel at home here. What matters most is your ability to connect strategy, planning and measurement while keeping a clear view of the market.
Life on the team
What success looks like
You'll balance audience growth, brand building and disciplined investment across several markets. Over the next 12-18 months, you'll guide annual planning, campaign coordination, intellectual property priorities and actions against performance gaps. You'll work closely with the Head of Marketing, Brand Marketing Managers, global marketing teams, Channel Leads, Key Account Managers and Demand Planning partners.
#li-ph
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What's in it for you?
Here is what you can expect:
Family Care Leave
- We offer enhanced paid leave options for those important times.
Insurances
Wellbeing
- We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount
Bonus
- We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace
Hybrid Working
Not included in the source posting: benefits.
Skills
Who can apply
The employer didn't state any visa, work authorization, citizenship or clearance requirements in this posting. Confirm with the employer before applying.
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