Sales Development Representative, APAC

Inbound Lead Response & Qualification

• Respond promptly to inbound leads from website activity, content downloads, demo requests, and event interactions, with speed-to-lead as a core standard.

• Research each lead before engaging: company profile, role, tech stack signals, and the specific behavior that triggered their interest.

• Qualify leads through thoughtful, consultative conversations, identifying fit, need, and timing.

• Book productive meetings with APAC AEs and ensure each handoff includes the context needed for a strong first conversation.

Event Follow-Up

• Own timely, personalized follow-up for leads captured at APAC events, webinars, and field programs.

• Partner with Revenue Marketing on event timing, target audiences, and messaging so follow-up reflects what prospects actually saw and discussed.

• Re-engage event contacts who go quiet, using multi-touch sequences (email, phone, LinkedIn) tailored to their role and interests.

Lead Nurturing & Re-Engagement

• Work warm and aging leads in the database, identifying who is worth re-engaging and how.

• Run multi-touch sequences that reference prior engagement rather than starting from scratch.

• Recycle leads appropriately when timing isn't right, with clear notes for future follow-up.

Collaboration & Feedback

• Partner with APAC AEs on lead quality, meeting quality, and handoff standards.

• Share what you're hearing from prospects with Revenue Marketing: which content, campaigns, and events produce real conversations and which don't.

• Work with the BDR Team Lead on prioritization and process improvements.

Operational Discipline

• Maintain accurate, up-to-date lead status, activity, and disposition records in Salesforce.

• Follow lead routing and qualification standards so nothing slips through the cracks.

• Prior SDR, BDR, customer-facing, or inbound sales experience preferred; strong communication skills and coachability matter more than years of experience.

• Comfortable responding quickly while still doing the research to make each conversation relevant.

• Confident engaging prospects by phone, email, and LinkedIn, with a consultative, curious approach to qualification.

• AI-proficient, using tools to research leads and personalize outreach efficiently.

• Comfortable working APAC hours and collaborating with teammates across time zones.

• Familiar with Salesforce and standard sales engagement tooling, or able to ramp quickly.

• Interest in security or developer-tooling space a plus, not required.

• Inbound leads get a fast, relevant response, and prospects feel like they're talking to someone who did their homework.

• Qualification conversations that surface real needs, not just checkbox answers.

• Meetings that AEs are glad to take, with the context they need to hit the ground running.

• Event and campaign leads are followed up on quickly and thoughtfully, so marketing investment turns into pipeline.