Product Marketing Manager

You lead the go-to-market (GTM) and product adoption efforts for your product portfolios. This includes positioning and messaging, new feature launches, adoption programs, internal team enablement, and other programs that help empower our customers to improve their operations.

• Partnering with your product team counterparts to develop strategies that successfully bring new features to the market.
• Enabling sales, marketing, support, customer success, revenue operations and other internal teams to tell a compelling story about our product benefits.
• Creating stand-out product messaging, campaigns, and strategies that differentiate Clio in the marketplace.
• Building and executing tactical marketing plans that increase product and feature adoption and support retention.
• Speaking to and with our customers to gain new perspective and feedback on our products.
• Collaborating with customer insights, customer marketing, competitive intelligence, and other cross-functional teams to develop market research.
• Building experiments, testing theories, and sharing learnings with cross-functional teams.
• Using data, customer feedback, prospect understanding, and market/competitive intelligence to fuel the creation, testing, and implementation of initiatives for your product lines.
• Tracking and reporting on marketing performance and KPIs while maintaining intimate understanding of product-line performance metrics.

• You are experienced in SaaS release marketing. You have at least 2-4 years of experience in product marketing and have worked in a high-velocity, AI-driven SaaS company before.
• You have a data-first approach. You're adept at using analytics platforms and insights to inform your recommendations on program strategies as well as audience segmentation, and you substantiate your approaches.
• You're a storyteller. Whether you're training an internal team on an upcoming release or crafting a go-to-market strategy, you use your strong writing skills to tell compelling stories that speak to your audience.
• You're a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design effective tactical approaches.
• You're intellectually curious. You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomes.
• You are agile. You're methodical in your approach to structuring work and prioritising as new opportunities arise.
• You have a bias toward action. You're energised by making things happen and getting things done.
• You're collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes.
• You're creative. You have a habit of thinking outside the box in your marketing approaches.
• You're a self-starter. You're naturally curious, resourceful, and motivated to make things happen.

• Experience in the legal or legal technology industry

Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance

• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week.

• Flexible time off policy, with an encouraged 20 days off per year.

• $2000 annual counseling benefit

• RRSP matching and RESP contribution

• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

The expected salary range for this role is $101,200 to $137,000 CAD. Initial placement within the range is informed by geographic region, experience, and skillset, with room to progress as impact and tenure grow. Final offer amounts will vary based on candidate profile.