Performance Marketing Manager

• Plan, execute and optimise paid acquisition campaigns across Meta Ads, Google Ads and relevant mobile acquisition channels.
• Manage advertising budgets across markets and deliver against customer acquisition targets and KPIs, focusing on CAC, cost per first completed transaction, conversion rates and ROAS.
• Plan and drive full-funnel marketing strategies, optimising the customer journey from awareness and acquisition to conversion and retention.
• Analyse performance and continuously test audiences, campaign structures, bidding strategies and creative content to improve results.
• Ensure reliable tracking, attribution and performance measurement, turning data into actionable insights and recommendations.

You will be part of Transfer Galaxy's marketing department, working closely with the CMO and colleagues responsible for content, design and market localisation. You will also have management responsibility for a Marketing Specialist, who primarily focuses on CRM and supports the execution of performance marketing campaigns. During your first month, the focus will be on understanding Transfer Galaxy's business model, customer journeys and existing campaigns. From there, you will take increasing ownership of performance, identifying opportunities to improve efficiency and deliver against acquisition targets.

• Several years of hands-on performance marketing experience, with strong operational expertise in Meta Ads and Google Ads.
• Proven experience independently managing advertising budgets and driving measurable customer acquisition, preferably within a D2C or B2C business.
• Strong analytical skills and practical knowledge of campaign tracking, attribution and performance measurement, including tools such as GA4 and Google Tag Manager.
• The ability to take ownership, identify opportunities and implement improvements independently, in collaboration with colleagues.

A background in fintech, payments, remittances or other digital consumer services would be particularly relevant. Familiarity with AI tools used to support campaign analysis, optimisation and marketing efficiency is also considered an advantage. Beyond your technical expertise, you are someone who takes ownership of results. You are comfortable making decisions, testing ideas and learning from data. You bring your own recommendations while working closely with colleagues to continuously improve performance.