Organic Growth Manager

• Carry the organic pipeline target across all three brands. Build the forecast, report against it monthly, and be accountable for organic-attributed opportunities, demos, and closed-won revenue - not just clicks.

• Build the portfolio-level keyword and entity map: which brand owns which topics, which terms are contested, and where the three sites should complement rather than compete.

• Set the roadmap for site architecture, internal linking, taxonomy, and content across all three properties - including domain consolidation, migrations, and redirect strategy.

• Develop vertical-specific organic plays for distinct operator segments (tours and activities, museums, zoos and aquariums, water parks, FECs, escape rooms, and more), each with its own language, buying process, and competitive set.

• Own how Peek 's brands appear in AI-generated answers - ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode, Copilot. Build the measurement approach for a channel most teams still cannot measure.

• Establish the standards that make our content machine-readable and citable: structured data, entity consistency, answer-first formatting, and comparison content that holds up when an LLM summarizes it.

• Develop a point of view on how zero-click and agentic search reshape the operator buying journey, and translate that into strategy - then keep revising it as the landscape moves.

• Identify and activate high-value authority targets across the experiences, attractions, travel, and hospitality-tech ecosystem - industry associations, trade publications, review platforms, partner and integration directories.

• Work with PR, Partnerships, and Content to earn links and mentions that measurably move organic visibility, and quantify that lift.

• Own our presence on the third-party review and comparison sites (G2, Capterra, and category equivalents) that both buyers and LLMs treat as authoritative.

• Set technical SEO requirements and priorities, and partner with Engineering and Web to get them shipped - crawlability, indexation, Core Web Vitals, JS rendering, structured data, international and multi-domain handling.

• Run continuous audits across three codebases and CMS setups; triage what actually affects revenue and make the case for prioritization against competing roadmaps.

• Own migration risk. When domains, subfolders, or brand architecture change, you are the person who makes sure we don't lose what we've built.

• Feed the Content team clustered keyword, entity, and intent insight - what to write, for which brand, for which vertical, and why.

• Audit and prune the existing content library across three brands: consolidate, refresh, redirect, or retire.

• Partner with Web and Lifecycle on conversion - landing page experience, offers, and forms - so improved visibility turns into qualified demos.

• Evaluate programmatic and templated page opportunities (by vertical, geography, use case, and integration) and build them where they earn their keep.

• Be the internal expert. Bring the rest of Marketing, Product, and leadership along on how search is changing and what it means for how we go to market.

• Experience with multi-brand, multi-domain, or post-acquisition SEO

• Programmatic or template-driven SEO at scale, or managing large directory-style page sets.

• Background in travel, tourism, attractions, hospitality tech, or another operator-facing vertical SaaS category.

• Local and multi-location SEO, or Knowledge Graph and entity optimization work.

Peek Travel Inc. is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, disability, or other legally protected status. If you are unable to apply due to incompatible assistive technology or a disability, please contact us at . We will make every effort to respond to your request for disability assistance as soon as possible. Originally posted on Himalayas