Lifecycle Marketing Generalist, Patient Experience

• Design and build triggered lifecycle journeys across email, SMS, push, and in-app - from welcome and activation through re-engagement and long-term retention.

• Own segmentation end-to-end: pull audiences, validate event data, and QA campaign logic without a data ticket for every audience build.

• Design and run A/B and multivariate tests; measure incrementality through holdouts and downstream conversion, not opens and clicks.

• Build from a queue of campaign ideas and backlog

• Partner with Product to align lifecycle programs to product milestones and patient-facing features.

• Work with Engineering to instrument behavioral events and build the notification infrastructure that powers lifecycle.

• Collaborate with Data Science to bring predictive signals - churn propensity, appointment readiness - into campaign triggers and personalization logic.

• Build and maintain an experimentation roadmap prioritized by expected impact on patient activation and retention.

• 6+ years building lifecycle programs hands-on - email, SMS, and at least one of push or in-app.

• Deep platform fluency in Iterable, Braze, or a comparable consumer lifecycle tool.

• Consumer health, wellness, subscription, or financial services background - you understand users where trust is fragile and the product is deeply personal.

• Have personally designed, run, and analyzed A/B tests in lifecycle. You can explain what a holdout group is and why it matters.

• Comfortable with data: you can pull a segment, validate event data, and QA a campaign flow without filing a data ticket.

• Active practitioner with AI tools - you use them in your work today, not just in conversation.

• Comfortable in ambiguity: no playbook. You see that as the opportunity.

• Equity compensation

• Medical, Dental, and Vision coverage

• HSA / FSA

• 401K

• Work-from-home stipend

• Therapy reimbursement

• 16-week parental leave for eligible employees

• Carrot Fertility reimbursement and membership

• 13 paid holidays + company holiday break

• Flexible PTO

• EAP

• Training and professional development

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem - across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

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