Lead Data Analyst, Growth Marketing

• Lead the development of new reporting and dashboards to analyze our Marketing effectiveness and support our full funnel programs.

• Generate reports on marketing KPIs like leads, conversion rates, website traffic and content engagement on a weekly and monthly basis

• Structure complex, ambiguous marketing questions and leverage analytical skill set to drive insightful analyses.

• Evaluate and improve data quality, completeness, compliance and cleanliness in Google Analytics, Salesforce, and other systems.

• Focus on continuous improvement of existing processes and collaboratinge across with Marketing to create new processes that prioritize automation and business acceleration.

• Working cross-functionally with collaborating teams (RevOps, Corporate Data, etc.) to maintain data integrity and consistency, maintaining a single source of truth across the business.

• Serve as the senior member on an analytical team of 3, mentoring more junior members, helping them to build their technical and business skills.

• Advanced SQL skills (Asset: Experience with

)

• Strong business acumen and ability to translate business needs into data requirements

• Advanced knowledge of

or other BI tools like Tableau or Power BI

• Strong expertise with data analysis

• Experience with

, or other web analytics tools

• Knowledge of conversion rates, web metrics and other marketing metrics

• Appetite to implement AI solutions to streamline delivery and scale impactWe know that people are more than what's on their CV. If you're unsure that you have the right profile for the role... hit the 'Apply' button and give it a try!

• Experience with Python, R or other programming languages

• Worked in, or closely with digital marketing

• Data engineering experience

• Experience in A/B testing

• Great at understanding business context

• Willingness to learn new data systems

• Ability to take directions and to communicate issues

• Ability to work independently

• Great attention to data accuracy and integrity

• You are self-motivated and detail-oriented

• Ability to work in a fast-paced environment and embrace a rapidly changing environment, with the ability to manage well through ambiguity and complexity

• Strong analytical and organizational skills

You'll enjoy:

• A flexible work environment that empowers you to do your best work

• A culture that celebrates performance

• The chance to make an impact in a team that's big enough for career growth, but lean enough to make your voice heard

• Career-defining opportunities

Plus benefits designed to keep you happy, healthy and fulfilled.

• Flexible paid time off and remote work policies

• Equity options, because this is your company too

• Contributions to your pension plan. Your future matters

• Training opportunities to grow your skills and career

• Health and wellness credit so you feel your best

• Time off to volunteer and give back to your community

• Interest groups, employee led networks, social committees to sponsored sports teams

• Computer purchase program to get your personal Macbook

• Enhanced parental leave to support growing families

Fuel your growth. Find your people. At Lightspeed, your growth is our priority. We invest in you with continuous learning opportunities, global mobility and benefits designed to support you - all within a driven, diverse and inclusive team that's passionate about empowering our communities

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes. Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.