Integrated Marketing Lead
Company
Overview
What You'll Do
Be a brand ambassador.
Build and own social strategy.
Own influencer and creator marketing end to end.
Build the employer brand.
Own integrated go-to-market.
Be the voice of our community.
Drive PR and communications.
Lead across the company.
Measure, experiment, and optimize.
Requirements
- 7+ years of experience leading all aspects of social strategy across major platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, X, and YouTube.
- Proven track record of building awareness and consideration
- Hands-on experience owning influencer and creator marketing end to end: sourcing, briefing, contracting, managing partnerships, and measuring ROI.
- Proven track record of growing and managing social communities - day-to-day operations, growth, engagement campaigns, content strategy, and measurement.
- Successful experience partnering on employer branding initiatives and supporting the development of a strong internal and external brand narrative.
- Experience leading PR and communications - pitching media, drafting press materials, securing earned coverage, and supporting issues and reputation management.
- Experience managing and measuring both ongoing and campaign-specific social programs.
- Excellent creative judgment paired with a data-driven mindset, with sharp attention to detail and strong organization.
- Strong analytical skills and experience with web and social media analytics tools and reporting (e.g., Hootsuite, Google Analytics, Sprout Social, Tableau).
- Comfort operating in ambiguity and building new programs from the ground up, with a collaborative style that influences cross-functional teams without direct authority.
- Experience with consumer fintech or related industries is a plus.
Benefits and Perks
Our goal is to provide a comprehensive offering of benefits and perks that promote better financial, mental, and physical wellness.
We believe working alongside each other in person is the best way to build a great product and foster a strong company culture. Our expectation is that employees are in the office five days a week, allowing for optimal collaboration, inclusivity, and productivity. At the same time, we understand that life happens and recognize the importance of flexibility. We are committed to supporting our employees when circumstances arise that require remote work or adjusted schedules. Our goal is to ensure everyone can effectively balance personal and professional responsibilities while maintaining our collaborative and productive environment.
Here are some highlights of our benefits and perks offerings, feel free to ask your recruiting partner for more details on our comprehensive offering for employees.
- 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
- Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.
- 401(k) with a 3.5% match and immediate vesting
- Meal program available for both lunch and dinner
- Pre-tax benefits, including a $1,000 HSA match
- Life and accidental insurance
- Flexible PTO
Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience. Base salary is just one part of your total compensation and rewards package at Credit Genie. You may also be eligible to participate in the bonus and equity programs. You will also have access to comprehensive medical, vision, and dental coverage, a 401(k) retirement plan with company match, short & long term disability insurance, life insurance, and flexible PTO along with many other benefits and perks.
Credit Genie is a proud Equal Opportunity Employer where we welcome and celebrate differences. We are committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work. If you require any accommodations to participate in our recruitment process, please inform us of your needs when we contact you to schedule an interview.
Skills
Who can apply
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