Influencer Coordinator

Shape campaign strategy, briefs, and campaign execution

• Brainstorm creative concepts and campaign angles alongside the Influencer Marketing Manager

• Help write and refine creator briefs: clear deliverables, key messaging, brand guidelines, and creative direction

• Research cultural trends, platform formats, and competitor activity to inform brief strategy

• Maintain a real-time campaign tracker with links, publish dates, and talent status as content launches

• Provide general administrative assistance to ensure campaign workflows remain on track

Source & vet talent

• Identify and shortlist creators aligned to campaign goals, target audience, and brand fit

• Pull and analyze audience metrics to inform talent selection

• Build and maintain long-term relationships with creators, talent managers, and agencies

• Maintain an organized database of vetted creators and past partnership history

• Flag brand safety or reputational risks when vetting creators

• Spot and pitch reactive or trend-based creator moments as they pop up

Support creator communications & operations

• Track day-to-day comms with creators, talent managers, and agents

• Track deliverables, timelines, and approvals across multiple campaigns simultaneously

• Coordinate contracts and payments with Legal and Finance

• Collect and track content usage rights and paid-amplification authorizations (e.g., Spark Ads codes) for creator posts

• Confirm creator content includes proper FTC and platform disclosure before it goes live or is promoted

• Facilitate the contracting lifecycle and manage end-to-end campaign logistics - handling vendor onboarding, invoicing, and accounting documentation

Plan & execute events and gifting

• Plan and host influencer events end-to-end - guest lists, vendor coordination, day-of execution

• Concept and execute gifting campaigns, from sourcing to shipping logistics

• Track and report on event and gifting ROI - placements earned, sentiment, reach

Track performance & inform post-mortems

• Pull post-campaign and day-to-day performance metrics - reach, engagement, sentiment, and conversion where applicable

• Compile campaign recaps and post-mortems with clear takeaways

• Feed performance insights back into future talent selection and brief development

• Extract and organize performance metrics from active campaigns into our internal tracking systems

Partner with the social content lead for organic content development

• Partner with the Social Content Lead to identify creators, influencers, and talent suited for Tinder's owned social pages - driving organic reach and growth

• Coordinate creator and talent participation in owned content (i.e. episodic content)

• 1-2 years of experience in influencer marketing, talent partnerships, or social media coordination

• Experience writing or supporting creative/campaign briefs

• Comfort pulling and interpreting audience and performance metrics (engagement rate, reach, demographics)

• Strong organizational skills - able to manage multiple creator relationships and timelines at once without dropping details

• Excellent written and verbal communication for talent-facing conversations

• Familiarity with FTC disclosure guidelines and platform paid-partnership tools

• Comfort with trackers and spreadsheets (Google Sheets) for managing multiple campaigns in parallel

• A pulse on culture, creators, and what makes a partnership feel authentic rather than transactional

• Fluent in TikTok, Instagram, and YouTube, including formats, trends, and what actually performs with Gen Z women

• Able to prioritize and move fast when timelines shift or something breaks last-minute

• Flexibility for occasional evenings, weekends, and local travel for events and shoots

• Existing relationships with creators, talent managers, or agencies

• Experience with influencer discovery/vetting platforms (e.g., CreatorIQ)

• Experience with social listening or analytics tools (Dash Social)

• Experience coordinating gifting programs or PR mailer campaigns

• Experience supporting on-site production or shoots

• Experience planning small-to-mid-size events

As a full-time employee, you'll enjoy:

• Flexible Vacation, 10 Sick Days

• Time off to volunteer and charitable donations matched up to $15,000 annually

• Comprehensive health, vision, and dental coverage

• 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)

• 100% paid parental leave (including for non-birthing parents) and family forming benefits

• Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development

• Investment in your wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy

• Free subscription to Tinder Gold

Commitment to Inclusion

At Tinder, we don't just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don't meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

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