Head of Product Marketing

Positioning & Messaging

• Own Veriff's messaging architecture from company narrative to product, persona, and vertical levels

• Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers

• Ensure consistency across sales conversations, content, and market-facing communications

• Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing

Sales Enablement

• Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity

• Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling

• Partner closely with Sales leadership to align on priorities and continuously improve what's used in the field

• Drive adoption through training, onboarding, and tight feedback loops

Competitive Intelligence

• Own Veriff's competitive strategy, tracking positioning, product evolution, and win/loss dynamics

• Translate insights into clear, actionable guidance for Sales and updates to positioning

• Stay ahead of category shifts across identity, fraud, and trust infrastructure

Vertical & Segment GTM

• Own go-to-market strategy for key segments: Financial Services, Marketplaces, and Resellers

• Build complete vertical narratives including buyer, problem, solution, proof points, and differentiation

• Ensure vertical strategies are activated consistently across campaigns, content, and sales motions

Product Launch & GTM Execution

• Own GTM for product launches and major releases from positioning through market activation

• Partner with Product to ensure commercial readiness including packaging, pricing input, and sales readiness

• Define success metrics and feed learnings back into future launches and product strategy

• 10+ years in product marketing within B2B SaaS, including leadership experience

• Deep expertise in positioning and messaging. You've built it from the ground up and validated it in market

• A track record of sales enablement that drove measurable impact on deals and revenue

• Experience building competitive intelligence programs that influence strategy and sales behavior

• Strong vertical or segment GTM experience

• Experience in identity, security, fintech, or related space is a plus

• Exceptional writing and communication skills with a high bar for quality

• Proven ability to operate as a true partner to Sales and Product

The base salary for this role is $220,000 - $250,000 per year + Commission. Please note that our salary ranges are based on current market data and the offered compensation may vary based on experience, skills, location, and other factors permitted by law

When you join Team Veriff, we offer you the opportunity to have a real impact and advance your career, while looking after you along the way with a range of benefits designed with you in mind. Some of our favorites include...

• Flexibility to work from home

• Stock options that ensure your share in our success

• Extra recharge days on top of your annual vacation

• Extensive medical, dental, and vision insurance to ensure you're feeling great physically and mentally

• Learning and Development and Health and Sports budget that you are free to tailor to your own needs

• Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary

We are an Equal Opportunities employer committed to a diverse and representative team. Different opinions, perspectives and personalities push us forward. We want to hear from people who are passionate about their work and align with our values. Regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status or disability. We also know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates - so rest assured, whoever you are, we want to hear from you!

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