GTM Strategy Manager, Visa Direct - Commercial Banks

• Lead commercial bank segment GTM strategy, translating market, client, and product insights into commercialization priorities, sales plays, and scalable execution plans that drive adoption and revenue growth.
• Translate priority use cases into clear product stories and materials tailored to commercial bank buyer needs, including, but not limited to, pitch decks, ROI models, talking points, and product one-pagers.
• Manage development and execution of North America GTM strategies by conducting market research and competitive analysis, developing insights into segment growth recommendations.
• Develop a working understanding of Visa Direct money movement products and services across rails, use cases, and verticals.

• Drive sales enablement and cross-functional execution for high-priority potential clients to accelerate deals from initial engagement through close.
• Learn key client business needs and objectives, tailoring presentations, pitches, and supporting analyses accordingly.
• Partner with internal teams to gather inputs and data and create clear, persuasive client narratives.
• Document and disseminate best practices, templates, and playbooks to help business development and account teams execute consistent client engagement motions.
• Monitor and report on the effectiveness of client engagement strategies (e.g., pipeline progression, conversion, and adoption), and recommend improvements.

• Partner with global and regional marketing teams to develop client-ready content and activation plans, such as briefs, use-case messaging, proof points, FAQs, and campaign assets, ensuring Visa Direct is accurately and effectively positioned for commercial banks and financial institutions.
• Develop thought leadership, strategic narratives, and segment-specific messaging that translate market trends, client needs, and product capabilities into compelling value propositions for priority audiences.
• Partner with cross-functional teams to shape, refine, and deliver high-impact client experiences, executive presentations, sales assets, and market-facing content; leverage feedback and performance insights to continuously improve effectiveness and engagement.

This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.

• Bachelor's degree and 5+ years of relevant experience (or equivalent combination of education and experience).
• Strong analytical and problem-solving skills; comfortable working with data to generate actionable insights.
• Experience building structured analyses and executive-ready materials (e.g., Excel models and PowerPoint storylines).
• Strong written and verbal communication skills with the ability to explain complex concepts clearly.

• 5+ years of experience in payments, fintech, financial services, consulting, go-to-market strategy, product marketing, commercialization, or related fields.
• Experience working with commercial banks, financial institutions, or treasury organizations is strongly preferred but not required.
• Strong understanding of go-to-market fundamentals, including market segmentation, value proposition development, positioning, sales enablement, and commercialization planning.
• Experience developing business cases, market assessments, opportunity sizing, and growth strategies using quantitative and qualitative insights.
• Exceptional storytelling and communication skills, with the ability to translate complex concepts into compelling narratives for clients, sales teams, and executive stakeholders.
• Strong analytical capabilities and experience leveraging data to inform strategic recommendations; experience with SQL, Tableau, Power BI, or similar tools is a plus.
• Proven ability to lead cross-functional initiatives, manage multiple priorities, and influence stakeholders across a highly matrixed organization.
• Strong project management, organizational, and problem-solving skills, with a track record of driving execution and delivering results in fast-paced environments.

Information for US Applicants

For roles located in the US, the estimated salary range for this position is $149,400.00 to $ 238,500.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.