Growth Manager, Paid Media

• 3-5+ years in growth or performance marketing with a proven track record running paid media to a conversion or revenue target, in-house or agency, across Meta, Google, YouTube, and emerging platforms. Non-profit experience is a plus, but not required.

• Experience managing a paid media budget of at least US$5M a year with a track record of strong performance measurement, with the discipline to trust your own data over platform recommendations and the judgment to know when to scale a channel, cut it, or admit it isn't working - pause and reset.

• A genuine test-and-learn habit: you design multivariable testing across creative, audience, messaging, and landing pages, using these insights to scale the program.

• Strong written communication, the ability to own creative direction of ads (from conception and drafting through launch), and experience with or a strong eye for graphic design (Figma, Canva). You'll work with content creation teams for bigger projects, but initial ideation and direction should come from you.

• Strong, succinct communication, and the ability to work productively with a Brand and Marketing team focused on brand awareness.

• Alignment with GiveDirectly's values and active demonstration of our core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity.

• Experience with tracking and attribution to ensure detailed reports are shared with senior management.

• Experience with our tech stack (WordPress, Salesforce, PostHog, Google Analytics, Tableau, Zendesk, Ahrefs) or similar tools.

• Experience with paid ads with a non-profit of a similar size or an agency supporting non-profits.

• Develop and execute the paid digital fundraising strategy that acquires new donors, grows revenue, and strengthens long-term supporter value across Meta, Google, YouTube, TikTok, programmatic, and emerging platforms (approx. 50% of time).

• Run top-of-funnel brand ads, from placement and contracting to creative direction and development, including podcasts, OOH, and connected TV (approx. 30% of time).

• Manage and optimize paid investment daily, monitoring spend, pacing, cost per acquisition, and conversion, and reallocating budget as performance dictates.

• Run a continuous test-and-learn program across audiences, creative messaging, channels, landing pages, and donation experiences, and turn results into decisions rather than reports.

• Make key and strategic recommendations to the Director of Individual Giving and VP of Marketing on where budget spend should be allocated based on performance data.

• Run acquisition and conversion campaigns for both one-time and monthly giving, testing paid tactics to grow the recurring program - the fastest-growing part of our portfolio.

• Optimize the digital supporter journey so paid campaigns connect cleanly to landing pages, donation forms, email, and CRM, maximizing conversion and retention.

• Analyze acquisition, conversion, revenue, and retention trends by segment to inform where the next dollar goes.

• Stand up standardized paid-channel attribution and UTM tracking so acquisition spend is evaluable outside the ad platforms.

• Build and maintain performance dashboards that connect campaign, website, and CRM data into a single view of what each channel returns.

• Develop a forecasting model that projects cost per acquisition and revenue by channel, so budget increases are decisions rather than bets.

• Report to senior management on budget and paid campaign performance on a bi-weekly basis.

• You are used to relying on an agency for recommendations or ad builds in the platforms themselves.

• You do not have experience/familiarity with both upper-funnel and direct conversion paid advertising.

• You are not comfortable managing projects from A-Z, including ideation, planning, launching, testing, iterating, and evaluating.

• A clear, measurable contribution to the 2027 goal of doubling new donor acquisition, with a 50-70% share of new monthly donors acquired through paid.

• The Google Ad Grant is fully deployed against upper-funnel objectives, in compliance, and contributing measurable qualified traffic.

• A documented acquisition model forecasts cost per acquisition and revenue by channel accurately enough to justify a materially larger paid budget.

As a global organization working with communities to eliminate extreme poverty, GiveDirectly takes the safeguarding of its recipients, staff, and partners seriously. To that end, GiveDirectly is a member of the Misconduct Disclosure Scheme , and will systematically check with previous employers about any abuse or misconduct related matters involving potential new hires. We may also employ other robust pre-hire screens, including in-depth reference checks, criminal background checks, and sanctions screens.

These efforts help us continue to build and maintain trust with the communities we work with, and prevent abuse to our recipients and staff.

GD is committed to observing all local, national and international laws that protect people and basic human rights of all. GD is committed to a policy of "zero tolerance when it comes to preventing, reporting, or responding to any form of abuse or exploitation." and expects anyone who works for GD to uphold the protection and safeguarding of our recipients as a priority.