
Field & Event Marketing Manager, APAC (Singapore)
Company Overview
Company Operating Rhythm
Team Overview
Key Goals
• Ship an APAC field and events plan and budget, agreed with regional sales leadership, with reserve held for in-quarter opportunities
• Launch a recurring technical community program out of Singapore, India, and Australia, with steady attendance from developers, builders and customers
• Stand up repeatable joint field programs with cloud, technology, and channel partners, each with shared pipeline goals and tracking
• Grow program-sourced and program-influenced pipeline and new logos across APAC
• Localize global "event-in-a-box" kits for priority markets and follow up with every lead fast
• Put a live APAC customer proof library (stories, case studies, references) into active use by sales aligned to global Marketing Team.
• Work with global Brand Team to properly represent APAC on the website: a regional landing page, local customer logos, case studies, proof points, product news and team presence.
• Deliver executive roundtables, customer dinners, and sponsorships, on time and on budget, reporting spend, attendance, and pipeline against plan
Minimum Skills, Knowledge & Capabilities
• Plans and runs field and event programs end to end, from small executive dinners to large sponsorships, on time and on budget
• Builds community technical audiences choose to attend: hands-on content, credible speakers, and real builders in the room
• Designs partner marketing motions (joint programs, co-marketing, co-sell) with shared goals and measurable pipeline
• Partners with sales to tie every program in the quarterly plan to pipeline
• Adapts global playbooks to local markets across language, culture, format, and buyer expectations, and knows the APAC vendor landscape
• Operates AI-native: designs Human+AI workflows for planning, logistics, follow-up, and reporting, and builds systems that eliminate recurring event work instead of redoing it each time
• Works self-directed as the first in region, across time zones with a US-based team; travels across the region regularly (roughly 30-40%)
Preferred Qualifications (nice-to-have, not required)
• Typically ~3-6 years in field or event marketing covering APAC, or equivalent demonstrated experience
• Background in B2B SaaS, developer-focused, or AI/infrastructure marketing
• Co-marketing experience with technical partners
• Experience working with PR agencies or supporting regional communications
• Professional proficiency in an additional regional language (e.g., Bahasa, Mandarin)
Our Values
Be You
Be Curious
Grow Together
Do the Right Thing
Think Smart. Act Fast.
Put the Customer First
Notice
Not included in the source posting: what you'll do, benefits.
Skills
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