Director / Principal of Product Design – Servicing
About the role
Location
Director/Principal of Product Design – Servicing
Introduction to the team
In this role, you will
Own and lead the design direction for Expedia Group’s AI‑powered servicing and CX experiences
Define how travelers get help, change or cancel trips, and understand outcomes like refunds and next steps
Work hands‑on with high‑fidelity design, prototyping, and systems thinking
Partner closely with senior leaders in Product, Engineering, Research, and Data Science
Translate advanced AI and machine‑learning capabilities into intuitive, human‑centered experiences
used by millions of travelers worldwide.
- Establish and scale experience patterns, interaction models, and quality standards across brands, platforms, and service channels (self‑serve and conversational agents), providing structure and cohesion across parallel search workstreams.
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Influence and elevate design quality through critique, mentorship, and shared standards
Collaborate across Expedia Group to align servicing experiences with the company’s broader AI strategy
Represent the traveler in senior‑level and cross‑functional forums
Minimum Qualifications
- 12+ years of experience in product design with, at least, 4 years leading design teams at scale.
- Bachelor's Degree in Design, HCI, User Experience, or related field (or equivalent experience).
- Expertise in customer servicing, support, or CX experiences (e.g., self‑service, virtual agents, omnichannel support), with a deep understanding of how AI and ML shape resolution, personalization, and explainability.
- A proven track record of designing experiences that simplify complex information, reduce customer effort, and build trust with users.
- Skilled in translating ambiguous technical opportunities into clear, inspiring product experiences.
- Adept at building, scaling, and coaching design teams that deliver at both craft and strategic levels.
- An exceptional communicator who can bring stakeholders along through strong storytelling and influence.
- Energized by the challenge of creating travel experiences that feel intelligent, human, and memorable.
- Deep understanding of AI and conversational design tools and methods, including prototyping with LLMs, prompt engineering, data-informed interaction design, and expert knowledge of modern design and prototyping platforms including but not limited to Figma, Cursor, etc.
Preferred Qualifications
- Deep knowledge of conversational and agentic interfaces, natural language understanding, and AI explainability principles.
- Experience working with data scientists and ML engineers to translate advanced models into user-facing experiences at scale.
- Demonstrated strength in connecting design quality to measurable product outcomes through experimentation and data-driven metrics.
- Track record of driving design excellence across multiple brands, platforms, and domains in a fast-moving, results-oriented environment.
- Demonstrated experience taking products from concept to scaled adoption.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits .
The total cash range for this position in Seattle is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.
Benefits and perks
Accommodation requests
About Expedia Group
Important notice
Equal Opportunity
Skills
Who can apply
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