Customer Lifecycle Manager

• Execute customer lifecycle programs designed to engage, retain, and grow subscribers.
• Develop and manage customer communications across email, app, web, and other digital channels.
• Translate lifecycle strategies and business priorities into clear campaign plans, requirements, workflows, audience definitions and deliverables.
• Coordinate campaign development from initial planning through stakeholder review, QA, testing, launch, measurement, and optimization.
• Partner with cross-functional teams to deliver consistent and connected customer experiences.
• Help develop audience and segmentation approaches based on lifecycle stage, customer behavior, and program objectives.
• Support experiments and tests intended to improve engagement, customer satisfaction, retention, and revenue.
• Monitor program and campaign performance, identify trends, and recommend opportunities for improvement.
• Use customer data, research, survey feedback, and NPS feedback to represent the customer perspective.

• Bachelor's degree in marketing, communications, business, customer experience, or a related field, or equivalent practical experience.
• 3-7 years of experience in lifecycle marketing, CRM, customer engagement, retention, campaign management, digital marketing, customer experience, or a related area.
• Experience supporting or executing customer communications across digital channels.
• Experience working in a subscription, e-commerce, technology, consumer services, or similarly data-driven environment is preferred.
• Familiarity with marketing automation, CRM, campaign management, or customer engagement platforms. Salesforce Marketing Cloud is preferred.

• Strong program and project management skills, with the ability to manage multiple workstreams and deadlines.
• Strong written communication skills and attention to detail.
• Analytical mindset with the ability to interpret performance data and translate insights into practical recommendations.

The pay range for this role is $83,000 to $127,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave ( US benefits overview )

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.