Connecting Odds
Company

Content Strategy Senior Specialist

Telstra
Australia (Flexible)Posted Discovered via the company's careers siteMatch locked
Full time

Employment Type

Permanent

Closing Date

9 Nov 2026 11:59pm

Job Title

Content Strategy Senior Specialist

Job Summary

As a Content Strategy Senior Specialist, you are passionate about activating content experiences that connect with customers and deliver measurable impact. You thrive in a fast paced environment and work closely with stakeholders across the business to bring content strategies to life. You ensure content is strategically structured, orchestrated and optimised across journeys, channels and platforms. You combine content marketing expertise with commercial insights and systems thinking, to enable measurable growth outcomes. You shape how content is delivered , designing frameworks, activation plans, performance models and governance structures that enable consistent, scalable and AI -enabled content experiences at scale. You position content as a strategic growth engine across digital ecosystems, ensuring technical feasibility and world-class customer experience. Job Description About the role

As a Content Strategy Senior Specialist

, you are passionate about activating content experiences that connect with customers and deliver measurable impact. You thrive in a fast-paced environment and work closely with stakeholders across the business to bring content strategies to life. You ensure content is strategically structured, orchestrated and optimised across journeys, channels and platforms. You combine content marketing expertise with commercial insights and systems thinking, to enable measurable growth outcomes. You shape how content is delivered, designing frameworks, activation plans, performance models and governance structures that enable consistent, scalable and AI-enabled content experiences at scale. You position content as a strategic growth engine across digital ecosystems, ensuring technical feasibility and world-class customer experience.

Your key responsibilities include

  • Digital channel planning - expertise tailoring content activation strategies across web, app, push, email, social and other future channels
  • Content strategy and experience design execution - translate business priorities into clear strategies and performance frameworks, overseeing content production to drive relevance, impact and growth whilst meeting future content demand
  • Future-focused content orchestration - contribute to information architecture, taxonomy and structured content approach, in partnership with the team, enabling scalable content orchestration
  • Cross-functional collaboration - act as a strategic partner, working closely with complex, diverse stakeholders to create cohesive content strategies
  • Capability uplift and influence - comfortable with ambiguity and change, you will drive the value of content strategy across a diverse team and oversee end-to-end delivery, from strategy to activation
  • Content syndication - define, control and govern content syndication models across content environments
  • AI-enabled workflows - embed AI-assisted workflows into briefing, drafting, optimisation and reporting processes
  • Content performance and discovery - own the benchmarks for content performance, in partnership with cross-functional team, drive KPIs, analyse performance data and forecast trends to guide strategic decisions and commercial results
  • Future-focused growth - stay ahead of content strategy trends and performance, driving team standards, ensuring future success and contributing to content transformation initiatives
  • Content systems and scalability - contribute to scalable content systems to enable long-term growth, speed-to-market and scale
  • Experimentation and personalisation - drive strategic content personalisation and experimentation framework, satisfying customer expectations and performance requirements
  • Continuous improvement, feedback and optimisation - proactively gather feedback and analysis to identify inefficiencies and drive constant improvement opportunities in content workflows
  • Compliance and governance - ensure responsible content compliance, AI-governance ethical standards within Telstra enterprise frameworks
  • Data-driven decision making - drive reporting needs and be comfortable interpreting multiple sets of data, alongside Content Analyst, to gather tangible, measurable, strategic insights that form future strategies

Mandatory skills & experience

  • Proven experience delivering

content strategy and channel planning

  • Strong capability in

content performance measurement

against KPIs •

SEO expertise

  • Hands‑on experience with

content systems / CMS

  • Experience in

content marketing and personalisation

  • Ability to demonstrate how content strategy drives outcomes
  • Openness and comfort working with

AI‑enabled content approaches

  • Strong stakeholder management skills in complex environments

Preferred skills & experience

  • Experience working in a

large‑scale or complex organisation

  • Exposure to

AI search

and emerging search behaviours

  • Experience with

content syndication

•

Workshop facilitation

experience

  • Hands‑on experience with

Workfront

and/or

Adobe AEM

If you enjoy collaborating with different people and delivering amazing experiences for the customer, we want to hear from you!

Not included in the source posting: about the role, benefits.

Skills

artificial-intelligenceseo

Who can apply

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