Consumer Market Insight Manager
Mars Incorporated
Shanghai, ChinaPosted about 2 months agoDiscoveredMatch locked
5+ years expHuman Resources and Recruitment
Job Description
Key Responsibilities
Drive Consumer & Market Understanding
- Lead consumer, customer and market research to uncover growth opportunities.
- Monitor market dynamics, competitors and emerging pet owner trends.
Enable Data-Driven Growth
- Partner with CRM, Digital and Data teams to leverage first-party data.
- Support segmentation, journey mapping, engagement and loyalty insights.
Accelerate Innovation & Decisions
- Support innovation pipeline through insight-led opportunity identification.
- Lead concept, communication and consumer validation studies.
Build Insight Capability
- Champion consumer-centric thinking across the organization.
- Bring new methodologies, tools and AI-enabled approaches to insights.
What Are We Looking For?
Experience
- 5+ years in CMI, Consumer Research, Analytics, Strategy or related functions.
- FMCG, Consumer Health, Retail, Mom-Baby industry experience preferred.
- Strong ability to influence business decisions and senior stakeholders.
Capabilities
- Strategic thinking and business acumen
- Consumer centricity and curiosity
- Data analytics and insight generation
- Storytelling and executive communication
- Collaboration, learning agility and growth mindset
Not included in the source posting: about the role, what you'll do, qualifications, benefits.
Skills
artificial-intelligence
Who can apply
The employer didn't state any visa, work authorization, citizenship or clearance requirements in this posting. Confirm with the employer before applying.
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