Consumer Market Insight Manager
Mars Incorporated
Posted 7 days agoDiscoveredMatch locked
5+ years expHuman Resources and Recruitment
Job Description
Key Responsibilities
Drive Consumer & Market Understanding
- Lead consumer, customer and market research to uncover growth opportunities.
- Monitor market dynamics, competitors and emerging pet owner trends.
Enable Data-Driven Growth
- Partner with CRM, Digital and Data teams to leverage first-party data.
- Support segmentation, journey mapping, engagement and loyalty insights.
Accelerate Innovation & Decisions
- Support innovation pipeline through insight-led opportunity identification.
- Lead concept, communication and consumer validation studies.
Build Insight Capability
- Champion consumer-centric thinking across the organization.
- Bring new methodologies, tools and AI-enabled approaches to insights.
What Are We Looking For?
Experience
- 5+ years in CMI, Consumer Research, Analytics, Strategy or related functions.
- FMCG, Consumer Health, Retail, Mom-Baby industry experience preferred.
- Strong ability to influence business decisions and senior stakeholders.
Capabilities
- Strategic thinking and business acumen
- Consumer centricity and curiosity
- Data analytics and insight generation
- Storytelling and executive communication
- Collaboration, learning agility and growth mindset
Not included in the source posting: about the role, what you'll do, qualifications, benefits.
Skills
artificial-intelligence
Who can apply
The employer didn't state any visa, work authorization, citizenship or clearance requirements in this posting. Confirm with the employer before applying.
Read automatically from the employer's posting text. Always confirm with the employer — requirements can change after a job is published.