Castrol Agency relationships & Capability Manager
Bp
United Kingdom - Reading; China - Shanghai Posted 6 days agoDiscoveredMatch locked
Full time
Job Family Group
Marketing Group
Job Description
This is a Castrol requisition and the successful candidate will become part of the Castrol ring-fence ahead of the Castrol divestment later in 2026. From the point of the divestment, you will be employed fully by Castrol and no longer be a bp employee.
About the Role
As the Agency Relationships & Capability Manager within the Global Marketing organisation, you will play a pivotal role in driving consistency across Castrol's global agency model, media strategy execution, and marketing capability agenda.
You will lead key creative and media agency partnerships, ensuring global standards, procedures, and ways of working are effectively embedded across global, regional, and local marketing teams. By optimising agency relationships, governance, and operating models, you will help deliver high-quality, customer-centric content and media activities that support business growth and marketing effectiveness.
In addition, you will be responsible for defining and implementing a global Marketing Capability Framework, creating learning pathways and capability-building programmes that equip marketers with the knowledge, skills, behaviours, and tools required to excel in a rapidly evolving marketing landscape.
This is a critical marketing leadership role with a strong focus on relationship management, agency governance, capability development, and marketing transformation.
Reporting to the Head of Masterbrand, Adjacencies & Sponsorship, you will work closely with global, regional, and country marketing teams, as well as external agency and capability partners.
Agency & Media Leadership
- Act as the central strategic lead for Castrol's global creative and media ecosystem, serving as the primary day-to-day contact between the WPP Centre of Excellence and Castrol marketing teams.
- Drive the agreed agency transformation agenda, improving the effectiveness, efficiency, and quality of creative and media delivery while enabling integrated ways of working across strategy, creative, production, and activation.
- Handle and strengthen key agency relationships, ensuring alignment with business objectives and marketing priorities.
- Be an escalation point for market-related agency issues, providing guidance and resolution where required.
- Increase visibility and consistency across local market media activities and facilitate the sharing of standards and findings globally.
- Observe offshore and global operating centre resources to ensure high-quality campaign activation, optimisation, reporting, and continuous improvement.
- Serve as the media subject matter authority for global Brand & Communications activities, providing leadership and guidance on media investment strategies that drive measurable business outcomes.
- Collaborate closely with Marketing Effectiveness teams and market partners to demonstrate media performance and business impact.
- Lead regular media audits in partnership with external consulting agencies, finding opportunities to optimise investment, governance, and performance.
- Champion brand safety and advertising compliance, working with agencies, consultants, and industry partners to proactively handle risk.
- Stay ahead of emerging media trends, technologies, and innovations, finding opportunities for piloting and scaling new approaches across the organisation.
Marketing Capability & Learning
- Define and lead Castrol's global Marketing Capability Strategy, establishing a clear framework for marketing excellence.
- Develop and implement a strategic capability engine that accelerates growth, modernises marketing practices, and establishes consistent global standards.
- Design capability pathways and learning journeys that support marketers at different stages of their professional development.
- Identify, select, and handle external learning and capability development partners and vendors.
- Ensure the development and delivery of engaging, relevant learning content that supports capability building across the global marketing community.
- Encourage continuous learning, knowledge sharing, and capability development across all marketing teams.
- Define and govern the marketing technology stack required to support capability building and enable effective ways of working across marketing functions.
What You Will Need To Be Successful
- Bachelor's degree in Marketing, Business, or a related field. An additional business qualification or MBA or equivalent experience would be advantageous.
- Significant experience within marketing, agency, consultancy, or client-side environments, ideally within a complex multinational matrix organisation.
- Consistent track record of leading cross-functional initiatives and influencing senior partners across multiple markets and geographies.
- Strong expertise in agency management, media strategy, and marketing operations.
- Deep understanding of marketing technology ecosystems, including Digital Asset Management (DAM), workflow platforms, Dynamic Creative Optimisation (DCO), and related MarTech solutions.
- Demonstrated experience employing marketing effectiveness methodologies, including Marketing Mix Modelling and Media Mix Modelling.
- Strong commercial competence with the ability to translate performance data into compelling business recommendations.
- Excellent communication, influencing, partner engagement, and relationship management skills.
- Experience handling offshore agency models and marketing automation providers is highly desirable.
- Enthusiasm for innovation and a strong interest in the evolving media, technology, and digital marketing landscape.
- Experience working effectively across diverse cultures and international markets.
Skills & Competencies
- Content Strategy & Creative Development
- Media Planning, Investment & Effectiveness
- Digital Media & Innovation
- Marketing Capability Development
- Learning & Development Strategy
- Marketing Technology & MarTech Solutions
- Stakeholder Management & Influencing
- Vendor & Partner Management
- Project & Programme Management
- Knowledge Management & Documentation
- Negotiation & Conflict Resolution
- Critical Thinking & Problem Solving
- Change Management & Transformation
Why join us?
At bp, we support our people to grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. There are many aspects of our employees' lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, excellent retirement benefits, among others! We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Travel Requirement:
Up to 25% travel should be expected with this role
Relocation Assistance
This role is not eligible for relocation
Remote Type
This position is a hybrid of office/remote working
Skills
Advocacy, Brand Management, Business Acumen, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Customer Value Proposition, Decision Making, Digital Innovation, Digital Marketing, Digital Product Management, Generating customer insights, Innovation Management, Listening, market, Marketing strategy, Marketing strategy and programmes, Offer and product knowledge, Offer Development, Performance and planning, Performance management, Sector, Translating strategy into plans .
Legal Disclaimer
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us .
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
Not included in the source posting: about the role, benefits.
Skills
product-managementexcelmarketing-automation
Who can apply
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