BU Category Marketing- Associate Manager
ASSOCIATE MANAGER, CATEGORY MANAGEMENT (FOODSERVICE POULTRY)
Category Strategy & Planning
- Support the annual situation assessment and category strategy for FSVAP.
- Gather and analyze internal and external data on consumer, operator, and competitor dynamics.
- Market, Customer & Competitive Intelligence
- Prepare monthly Circana category share tracking and reporting for FSVAP.
- Monitor category trends, consumer and operator behavior, and competitive activity.
- Portfolio & Product Strategy
- Support product and pricing performance assessments and competitive benchmarking.
- Coordinate quality cuttings and Sensory studies and summarize the findings.
- Support white-space and gap analysis and SKU rationalization.
- Brand & Commercial Enablement
- Support review of Brand Marketing materials for alignment with category insights.
- Prepare analysis and materials for Pricing/Revenue Management, Sales, and Marketing discussions.
- Execution & Development
- Manage assigned projects, timelines, and documentation.
- Build expertise in poultry products, processing, customers, operators, and foodservice trends.
REQUIREMENTS
- Education: Bachelor's degree in business, marketing, economics, finance, or other related field.
- Experience: 2+ years of experience in category management, marketing, market insights, finance, or a related field
- Computer Skills: Proficient in Excel, Word, and PowerPoint; experience with syndicated market data (e.g., Circana) preferred.
- Communication Skills: Excellent verbal and written communication skills.
- Special Skills: Strong analytical and problem-solving skills with attention to detail; Ability to organize and manage multiple projects and deadlines; Ability to collaborate with cross-functional partners; Curiosity and a willingness to learn, take feedback, and grow.
- Supervisory: This position does not supervise direct reports
- Travel: 1-4 Domestic trips per year
All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.
Relocation Assistance Eligible
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