Brand Marketing Lead

As a Brand Marketing Lead, you will:

• Own the brand marketing strategy that moves Pleo from 'one of many' to the undisputed choice for mid-market European finance leaders.

• Build and execute integrated brand campaigns from concept through to reporting - learning from what we've just launched, and pushing further.

• Create branded content that shows how financial services should be done. Content that recognizes the precision, rigor, and craft that finance leaders bring to their work.

• Manage the funnel strategically - balancing awareness, consideration, and conversion. Not just fishing in the pond of people who already know us, but earning the right to speak to people we don't know yet.

• Own your budget and agency relationships - you're the strategic partner they answer to.

• Measure what matters - working with Brand Intelligence, Integrated Marketing, Data, and MOps to track brand lift, earned media, consideration, and how brand work flows into pipeline and revenue.

• Set the benchmark for brand work in fintech - prove that category-defining campaigns come from strategic rigor and creative excellence working together. You'll establish Pleo as the model for how brands should think about their audience, and show that understanding someone better than anyone else is a more powerful differentiator than any feature.

You'll thrive in this role if you have:

• 10+ years in brand marketing (B2B or fintech might be helpful, but we care more about the thinking than the category)

• A portfolio of work that shows you've led campaigns from strategy through to execution - ideally integrated campaigns that work across multiple channels

• Strong stakeholder management skills - you can influence a room, sell an idea, and push back when something isn't working

• Strategic thinking + execution mindset - you're equally comfortable building a 6-month brand strategy and getting your hands dirty on day-to-day campaign work

• Comfort with ambiguity and pace - this is a growing company, and things move fast. You thrive in that

• Understanding of how brand and pipeline connect - you know that brand campaigns need to serve business growth, not just awareness

• A point of view on category dynamics - you can look at a market and spot where everyone's getting it wrong

• A

concepts, messaging & GTM campaigns across different markets.

• Fluency in one or more of our European markets is a bonus (not required, but helpful)

This role is a good fit for you if:

• You want to reframe an entire category's conversation by competing on human insight rather than just feature parity.

• You thrive in a fast-paced, autonomous environment where you can build campaigns that serve as a 5-year foundation.

• You believe brand strategy must be grounded in audience understanding and directly drive business outcomes.

This role is not a good fit for you if:

• You prefer purely high-level strategy without getting hands-on with day-to-day campaign execution.

• You operate best in rigid, highly structured environments with slow moving pace and minimal ambiguity.

• You view brand marketing in isolation from performance data, pipeline metrics, and commercial growth.

In your first 6 months at Pleo, you'll:

• Map customer journeys across SMB, mid-market, and enterprise segments to identify brand opportunities.

• Develop a comprehensive European brand roadmap that builds on recent launch momentum.

• Develop a comprehensive European brand roadmap that builds on recent launch momentum.

• Your own Pleo card (no more out-of-pocket spending!)

• Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office

• Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis

• 25 days of annual leave + public holidays (additional days may apply in select countries based on local standards).

• For our Team, we offer both hybrid and fully remote working options

• We use MyndUp to give our employees access to free mental health and well-being support with great success so far

• Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work

The interview process We want to ensure you are set-up for success and understand what will be expected of you. If your application is successful, our interview process is as follows: •

: A final interview with a senior leader

Transparency is important to us so we also wanted to share some insights about what we're looking for in applications to ensure you can set yourself up for success! Last time we hired for this role, we received a total vast number of applications but only a few were selected for an intro call. Some of the key reasons why previous candidates didn't make it past the application screening stage include:

• CV writing and content: we receive a lot of CVs, and many of them are AI-generated. We love seeing people leverage AI - it's a big focus for us internally too - but without human intervention, these CVs can sometimes become generic and fail to show a candidate in the best light. What we're really looking for is the specific details of real impact that only you know from your previous experience. A top tip from us is to use the "Achieved X, as measured by Y, by doing Z" formula (credit: Laszlo Bock, ~2014) to give a really clear picture of what you've worked on. A final note: including links to your previous companies' websites is a huge help and allows us to truly understand your background!

• Application care: every single application we receive is reviewed by a human (yes, hundreds of them) because we believe that candidates' efforts should be matched by an equal level of human care. This means that we expect a similar level of attention put into your application. Read and answer the application questions carefully, they make a huge difference in our decision-making process.

• Profile to role fit: highlight most important aspects of the role, points that might get misunderstood, any specific industry requirements etc.