Brand Ambassador Germany

• Execute the DACH advocacy strategy in Germany and identify relevant opportunities for Diageo brands.
• Lead and grow the World Class bartender engagement platform through events, training, mentoring and community building.
• Build strong relationships with bartenders, hospitality leaders and key industry influencers across Germany.
• Plan and deliver high-impact brand experiences, trade activations and bartender training programs.
• Champion Diageo's priority advocacy brands through engaging education and storytelling.
• Collaborate with Brand, Sales, PR and Customer Marketing teams to align advocacy activities with business objectives.
• Manage projects, agencies and partners while ensuring excellent execution, budget control and operational excellence.
• Track performance, capture insights and continuously improve advocacy programs and community impact.

• Experience in hospitality, brand advocacy, events, customer marketing, sales, PR, or a related field.
• Strong understanding of the German on-trade environment; existing bartender and hospitality industry connections are a plus.
• Passion for premium spirits, cocktails, hospitality and bartender culture.
• Excellent relationship-building and communication skills with both external and internal stakeholders.
• Strong project management and organizational skills, with the ability to turn ideas into execution.
• Creative and commercially minded, with a good sense of brand relevance and cultural trends.
• Hands-on, detail-oriented and comfortable working in a fast-paced, matrix organization.
• Fluent German and strong English language skills.
• Willingness to travel regularly within Germany and occasionally across the DACH region.

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Our purpose is crafting iconic drinks chosen for life's moments. And it's our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You'll work alongside people with different backgrounds, experiences and perspectives - challenging, supporting and learning from one another as one outstanding team.

Together, we're constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.

Wherever you join us, you'll have the opportunity to contribute, make an impact and play your part in making life's moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.