Associate Manager, Performance Marketing
About Amplify
Job Description Summary
Essential Responsibilities
- Create digital marketing assets such as emails, ads, forms, landing pages, and marketing automation workflows
- Assist in the development and execution of digital marketing strategies, including campaign planning and collaboration with internal teams to support digital acquisition goals
- Drive paid media ad placements by monitoring performance, optimizing results, and providing actionable recommendations
- Use project management tools to lead and track digital campaigns efficiently from start to finish
- Assist in managing relationships with external digital marketing vendors and partners to ensure campaign alignment and performance
- Help measure and report on the effectiveness of digital marketing efforts (e.g., MQL to SQL conversion) using attribution and analytics tools
- Contribute insights and data-driven recommendations for campaign optimizations in team presentations to support continuous improvement and reinvestment strategies
- Support the development of direct reports, helping them align their work to team and company objectives
- Leverage company-approved AI tools to accelerate and enhance daily marketing workstreams, increase efficiency, and share learnings to support team-wide improvement.
Required Qualifications
- BA/BS degree
- 3+ years of work experience in marketing, communications, or a related field
- Experience with marketing CRM systems and analytic tools
- Demonstrated experience building digital marketing campaigns with defined KPIs and measurement plans
- Ability to work collaboratively with colleagues in a data-driven, team-focused environment
Preferred Qualifications
- Experience with HubSpot and SalesForce
- Experience using a content management system (CMS)
- Familiarity with paid social platforms, including Meta, LinkedIn, and Twitter
- Understanding of core marketing concepts and digital strategy
- Proficiency with Google tools, including Google Analytics and Google Ads
- Experience using project management systems
Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status. Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com . If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting. Amplify is an E-Verify participant.
Not included in the source posting: benefits.
Skills
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