Associate Director, Regional Marketing Specialist - North Central
About the role
Responsibilities will include, but are not limited to, the following
Brand Strategy
- • Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
- Supporting the execution of approved Advisory Boards
o Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief o Facilitate, participate in and attend advisory boards, where appropriate
Regional and National Physician Discussions
- • Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
- Engage with assigned TLs and solicit feedback, as necessary
- Participating in and attending Congresses and other industry meetings
- Conduct 1:1 meeting with HCPs
- Attend meeting sessions at the congress
Compliant Collaboration with other Field-based and Home Office-based teams
- • Providing input and support in developing account plans for Sales Speaker Management and Engagement
- Identifying and developing HCP Speakers to provide high-quality compliance promotional education
- Providing refresher and follow-up training to Speakers on PReP-approved Speaker materials
- Hosting and ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles
- Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities
- Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution.
- Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions
Compliance & Integrity
- • Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company's Principles of Integrity.
We hire for skills and capabilities, not just credentials - if this role excites you, but doesn't perfectly match your resume, we encourage you to apply anyway.
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Who can apply
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