APAC Marketing Program Manager (Connect, Attach and Retain Programs)

• Creates innovative marketing program strategies to capture market share for Agilent across all business units
• Collaborates with Regional Marketing Program Managers, field and channel partners to analyze related competitive information, market and customer data; facilitate effective program development that meets multi-regional needs
• Collaborates with global product and program managers, and marketing communications professionals to develop strategic product messaging and positioning that is translated into marketing collateral, promotion and commercialization plans
• Performs financial analyses and building business cases for programs; Identifying target audiences and offers for a program; Working with marcom to develop program plans and the appropriate MarCom mix; define content requirements for programs.
• Drives insights from data analytics to identify upsell and cross sell opportunities
• Measures and evaluates the short- and long-term impacts and return on investment of programs.
• Works with the respective sales channels to monitor and analyze competitive information and customer data to facilitate effective program development and optimization that drives higher volume and quality of funnel.

Agilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic, and applied market laboratories worldwide with instruments, services, consumables, applications, and expertise. Agilent enables customers to gain the answers and insights they seek -so they can do what they do best: improve the world around us. Information about Agilent is available at www.agilent.com

Qualifications

• Bachelor's or Master's Degree or equivalent in Chemistry, Biological Sciences, Marketing, Business Administration or equivalent degree, along with 10+ years of relevant experience.
• Minimum of 5 years of demonstrated results in a marketing role
• APAC experience developing marketing programs and campaigns to drive demand for new and existing products
• Demonstrated results orientation, including developing fact-driven, business goal-focused plans that align with strategic objectives
• Effective project management and organizational skills
• Clear and compelling writing skills; strong oral communication skills; strong content presentation skills
• Ability to work collaboratively with a diverse group of individuals cross-organizationally, cross-functionally and within a global matrix
• Strong initiative and creativity
• Proven ability to understand the needs and buying influences of a scientific target audience
• Excellent written and oral English communication skills; bilingual in a regionally relevant language is a plus

Additional Details

This job has a full time weekly schedule.

Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Pay and benefit information by country are available at: https://careers.agilent.com/locations

Agilent Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.