2027 Summer Internship (US) - Industry Message Strategy

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer's and partner's needs and solve their challenges.

Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about - locally and globally.

Come make an impact every day at Zebra.

What We're Looking For:

The purpose of this internship is to prepare students for entry into the business world by providing a thorough understanding of the various functions of the Zebra Technologies organization. The program is designed to provide students with experiences that provide insights into a career with Zebra. Students will be positioned for success with training and hands-on experiences, invited to social and development activities, and provided a professional mentor relationship.

The Solutions Marketing team defines the global messaging strategy and go-to-market frameworks for Zebra's manufacturing vertical, we translate advanced technology solutions into compelling business value for our customers. We create industry-specific thought leadership, sub-vertical campaigns (Automotive, Electronics, Pharma), and specialized sales enablement toolkits that drive brand positioning.

US Summer Internship Benefits: Summer Fridays, As Applicable With Your Team 30+ Social and Professional Events in 12 Weeks Global Immersion With Your Teams and Interns Intern Allowance (when applicable) (for all US internships) Essential Duties and Responsibilities:

• Research customer pain points and maps them against basic Zebra product features
• Assists in organizing standard "messaging blocks" and drafting value proposition and key differentiators
• Analyzes performance metrics, identifies engagement patterns, and proposes potential optimizations
• Audits competitor positioning and industry studies, highlights competitor messaging opportunities and strengths, and synthesizes findings into clear executive summaries
• Serves as a first line of review for agency-delivered assets to ensure they strictly align with Zebra's messaging frameworks and brand guidelines
• Supports the execution of GTM activities by tracking timelines, milestones, and deliverables
• Monitors trade publications and emerging B2B marketing trends to propose fresh narrative topics and survey questions for thought leadership initiatives
• Develop planning, organizational and leadership skills
• Increase technology knowledge and skills, especially as it relates to Zebra's product portfolio
• Manage team-based work assignments
• Practice interpersonal skills to connect with day-to-day business contacts through follow-up activities

• Current enrollment in an undergraduate degree program in

• Must have an anticipated graduation date between

• Must be authorized to work in the US without requiring sponsorship now or in the future

• Strong secondary research and competitive intelligence skills
• Ability to read and synthesize long-form industry reports (e.g., from PwC, Gartner, Deloitte) into executive summaries
• Excellent written communication skills
• Understanding of basic survey methodologies (e.g., how to write neutral, non-leading, and structured multiple-choice/ranking questions)
• Self-organization skills
• Intellectual curiosity about industrial technology
• Experience utilizing Generative AI and basic knowledge of prompt engineering to refine outputs
• Adaptability and Learning Agility - Willingness to learn quickly, embrace new tools or methods, and thrive in a dynamic, fast-paced environment
• Technical Skills - Basic proficiency in Microsoft Office tools (e.g., Excel, Word, PowerPoint) and basic familiarity with technology solutions
• Integrity - Commitment to ethical behavior and confidentiality