VP of Growth Content

• Deliver the end-to-end content system, from inputs and briefs through creation, review, distribution, reuse, and performance optimization to unite siloed work streams.

• Build an AI-native operating model that improves speed, quality and scalability, not just efficiency on the current workflow. This will include the automation of atomization of flagship content across channels/funnel/audiences to scale distribution and expand impact.

• Simplify decision-making and review flows so the right people are involved at the right moments, with less drag and more accountability to exponentially improve output speed while raising the bar on content quality.

• Create repeatable ways to turn strategic inputs such as claims, positioning, customer insight, proprietary data, product truth, and channel learnings into effective content outputs.

• Maintain total brand consistency across all content touchpoints, aligned with our core principles and ambitions.

• Be hands on tools to lead the evolution and expansion of our content system, training the team and cross-functional partners on how to use most effectively.

• Build a measurement approach that connects content performance to real business outcomes, not just activity or engagement metrics.

• Partner with analytics, product, performance marketing, regional marketing, and customer teams to understand what content is actually driving impact.

• Use data to shape investment decisions, optimization, channel mix, and content priorities.

• Create visibility for senior leaders into what is working, what is not, and where we should change course & how to get there.

• Build a culture that seeks the truth on content effectiveness and continuously improves from it.

• Raise the standard of what great content and processes looks like at Xero and create calibration mechanisms so teams apply that standard consistently.

• Improve how we match message, format, and depth to audience need and channel context.

• Partner closely with Product Marketing, Communications, Performance Marketing, SEO, regional teams, and Sales Enablement to create more effective content across the funnel.

• Lead, coach, and develop a global content organization spanning multiple disciplines, markets, and seniority levels.

• Raise the bar on capability, performance, and leadership across the team and ensure the structure supports the organizational needs and is built for the future.

• Build a team culture that values clarity, quality, learning, strong judgment, and accountability for outcomes.

• Know when to stay at the strategic level and when to get into the details to unblock, improve, or accelerate the work.

• Build strong partnerships across global, regional, and functional teams to scale impact through influence.

• Work effectively in an environment where ownership is shared, decisions are distributed, and progress depends on alignment as much as authority.

• Balance global consistency with regional relevance, especially in markets with different levels of maturity, capability, and need.

• Help cross-functional teams make better content decisions by bringing clarity, structure, and strong point of view.

• The content operating model has been materially redesigned for an AI-native future, with simpler workflows, stronger systems, and better use of human judgment.

• Content is on brand and inline with our brand principles and guidelines.

• There is an effective and continuous "test and learn" system and culture.

• Content performance is measured in a rigorous way, with strong links to business outcomes, adoption, utilization, and expansion.

• The quality bar is visibly higher, and teams have clearer standards for what good looks like.

• The team is stronger, with sharper talent, clearer roles, and a structure better suited to where the business is going.

• Experience serving small business and partner audiences such as accountants, bookkeepers, or channel ecosystems.

• Experience building growth content systems that use proprietary data, customer insight, and research as differentiated inputs.

• Strong judgment on channel strategy, editorial and design quality, audience needs, and content effectiveness.

At Xero, we value the impact and skills you bring to the team. We don't just hire for a role; we invest in people. We believe in a Total Package philosophy - which means your value isn't just a single number on a paycheck. While base salary is a core component, we look at your compensation through a holistic lens that includes equity, performance incentives, and world-class benefits. The expected base salary range for this role in:

• California and Washington:

• Oregon:

• Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role.

In addition to base pay, Xero's roles are eligible for the following forms of variable compensation: •