ViiV Healthcare (GSK) Senior Director, Pipeline and Product Communications
About the role
Responsibilities
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
- Lead the global pipeline and product communications strategy, setting priorities, and a clear communications cadence for internal and external communications that showcase ViiV's science and innovation, build confidence in the long-acting portfolio and pipeline, and support the company's transformation into the LAI Powerhouse.
- Act as senior communications business partner to the SVP Head of R&D and SVP Chief Medical Officer, providing trusted counsel on reputation, disclosure readiness, scientific narrative, issues management and external dynamics, while helping build their profile as a leading voice in HIV R&D and long-acting innovation.
- Lead communications readiness for upcoming treatment and prevention launches, ensuring clear, integrated launch narratives, milestone planning, stakeholder engagement, executive preparation and internal readiness across R&D, Medical, Commercial, Global Communications and GSK partners.
- Build and maintain a clear enterprise view of pipeline, portfolio and launch milestones, including clinical data, regulatory decisions, scientific congresses, business development, partnerships and evidence generation, prioritising the strongest opportunities for reputational and business impact.
- Oversee development of high-quality communications content, including press releases, statements, Q&A, social media, internal stories, leadership materials and launch communications, ensuring all materials amplify ViiV's innovation, portfolio and pipeline story with scientific accuracy, strategic clarity and global/local relevance.
- Build and maintain a clear enterprise view of pipeline, portfolio and launch milestones, including clinical data, regulatory decisions, scientific congresses, business development, partnerships and evidence generation, prioritising the strongest opportunities for reputational and business impact.
- Work with the Corporate and Internal Communications Director to develop internal communications that build understanding, belief and pride in ViiV's transformation, helping colleagues understand how the pipeline, portfolio and launch agenda contribute to ViiV's ambition to become the LAI Powerhouse.
- Translate complex R&D and scientific information into clear, compelling and accessible communications that connect ViiV's science to patient need, community impact, business priorities and future growth.
- Lead communications planning for key scientific congresses, data moments and external platforms, ensuring activity is aligned to pipeline, launch and portfolio business priorities and maximises share of voice and impact.
- Prepare senior spokespeople, including the Head of R&D, Chief Medical Officer and other R&D, Medical and Commercial leaders, to tell ViiV's innovation story confidently and consistently to external and internal audiences through clear messaging, Q&A, briefing materials and scenario planning.
- Partner closely with GSK Communications, Investor Relations and Corporate colleagues to ensure ViiV's science, pipeline and long-acting leadership are represented effectively in the wider GSK story.
- Monitor and interpret the external environment, including competitor activity, media narratives, scientific trends, stakeholder expectations and potential issues, to inform communications strategy, provide real-time counsel and identify risks and opportunities.
- Lead, coach and prioritise the work of the Pipeline and Product Communications team, ensuring resource is focused on the highest-impact business priorities and that the team works effectively with agency and matrix partners.
- Develop and maintain best practice across Pipeline and Product Communications, including launch communications planning, measurement, governance, stakeholder engagement, issues preparedness, escalation protocols and content development.
- Establish clear objectives, measurable KPIs and a regular performance rhythm for pipeline and product communications, using insights and performance data to optimise plans, demonstrate value and ensure accountability for impact.
- Manage product and pipeline communications budgets responsibly and ensure effective agency management, prioritisation and delivery.
- Lead with agility, resilience and sound judgment, adapting quickly to evolving business needs, launch timelines, data milestones and issues, while ensuring disciplined decision-making and coordinated execution during high-pressure moments.
Why You?
Basic Qualifications
- Bachelor's degree & 10 plus years of experience working in pharmaceuticals OR healthcare sector communications (in-house OR agency)
- People Management experience
- Experience developing, implementing and measuring external communications strategies and tactics that support business objectives within a large global organisation
- Experience creating articles, social media posts, blogs, speeches and video scripts for leadership
- Experience with organic, paid and social media environment and experience of media relations.
- Experience working with stakeholders within the business to provide strategic insights-led communications support and counsel to leadership.
- Experience working with stakeholders across different functions and across different cultures and countries
- Project management experience
- Experience working in a matrixed team
- Healthcare industry experience, including regulations and codes of conduct governing communications
Preferred Qualifications
- Scientific communications experience in the HIV / infectious disease therapy area
- Comfortable managing ambiguity and multiple priorities and have the ability to prioritise workload in an unpredictable environment with high personal accountability
#LI-ViiV #LI-GSK
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Skills
Content Development, Corporate Copywriting, Crisis Communication Management, Data Analytics, Digital Fluency, Market Shaping, Public Relations (PR), Reputation Management, Risk Management, Storytelling
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.
Why Us?
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Not included in the source posting: about the role, qualifications, benefits.
Skills
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