ViiV Healthcare (GSK) Marketing Director, Long-Acting HIV Treatment – U.S. Launch Lead
GSK
USA - North Carolina - DurhamPosted 13 days agoDiscoveredMatch locked
Full time3+ years exp
About the role
ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.
We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn't just somewhere to work - it's a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.
While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.
The
Marketing Director, Long-Acting HIV Treatment – U.S. Launch Lead
is a critical member of the HIV Treatment brand leadership team, responsible for leading a highly visible launch and advancing one of ViiV's most important strategic priorities. Working cross-functionally with Field Commercial, Medical Affairs, Market Access, Insights & Analytics, and Global/Regional Marketing teams, this individual will drive strategy and execution across the launch journey while helping shape the future of long-acting HIV treatment in the U.S. market.
This role will be based out of Durham, NC & is eligible for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area! Research Triangle Park | Where People + Ideas Converge (rtp.org)
Key Responsibilities
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
- Define and lead the end-to-end U.S. commercialization strategy and launch of ViiV's next-generation long-acting HIV treatment, one of the company's most important innovation and growth priorities.
- Serve as the U.S. launch lead, shaping long-term brand strategy in partnership with HCP, Patient, Digital, Strategy, and Commercial leaders.
- Lead U.S. launch strategy development in partnership with Global teams, including brand positioning, customer strategy, messaging architecture, value proposition, and HCP campaign development.
- Lead agency strategy and partnership, driving best-in-class creative development, campaign execution, and innovation while ensuring efficient deployment of marketing investments.
- Drive cross-functional launch readiness across Commercial, Medical Affairs, Market Access, Communications, Insights & Analytics, and Implementation teams, ensuring alignment on priorities, milestones, risks, and resource needs.
- Partner closely with Field Commercial and Sales Operations to incorporate field insights into launch strategy and optimize customer engagement, promotional effectiveness, and execution before and after launch.
- Lead financial planning and investment optimization, including resource allocation, forecast recommendations, ROI assessment, and performance measurement to maximize launch impact.
- Develop external engagement strategies that integrate insights from people living with HIV, patient advocates, healthcare professionals, and key opinion leaders to inform launch strategy and enhance customer relevance.
- Establish launch best practices, capabilities, and frameworks that can be leveraged across the HIV Treatment portfolio and future innovation launches.
Why You?
Basic Qualification We are seeking professionals with the following required skills and qualifications to help us achieve our goals:
- Bachelor's degree & 8+ years of commercial marketing experience within pharmaceutical or biotechnology organizations, including 3+ years of people management experience.
- Commercial experience leading launch phase or growth phase for pharmaceutical brands.
- Proven experience working cross-functionally with Medical, Regulatory, and Market Access teams.
- Demonstrated ability to use data and insights to inform strategic marketing decisions.
Preferred Qualification If you have the following characteristics, it would be a plus:
- Advanced degree (MBA or equivalent postgraduate qualification).
- Expertise in the U.S. pharmaceutical commercial environment.
- Experience with implementation models (e.g., specialty pharmacy, buy-and-bill, site-of-care complexity)
- Sales experience, with demonstrated understanding of field execution.
- Broad commercial experience (e.g., market access, strategy, operations).
- Experience in HIV treatment and/or long-acting therapies in the U.S. market.
- Demonstrated use of AI / advanced analytics to drive commercial decisions
- Comfortable working in a hybrid model with regular in-person collaboration
#LI-ViiV
Skills
Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.
Why Us?
At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.
We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.
Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities.
Having a truly inclusive culture where we're all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.
If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - usrecruitment.adjustments@gsk.com
ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
Important notice to Employment businesses/ Agencies
ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/
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Skills
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