Vice-President, Brand, Client Experience and Insights

• Define and lead the

, ensuring alignment with CIBC's business strategy, client priorities, and long-term growth ambitions.

• Provide oversight for

, ensuring consistency and effective stewardship across the organization.

• Lead the development and execution of

, including creative strategy and integrated communications delivery across paid, owned, experiential, and related channels.

• Establish and advance CIBC's

, ensuring alignment with transformation priorities and business objectives.

• Drive enterprise focus on

, including the alignment of NPS priorities, experience frameworks, and cross-functional initiatives.

• Modernize the function through enhanced

that strengthen how we listen to clients and translate feedback into action.

• Champion the use of

to improve issue identification, trend analysis, journey optimization, and executive decision support.

• Oversee reporting and analysis that demonstrates the value of brand

to measurable business results.

• Bring forward

to strengthen enterprise capabilities and support continuous improvement.

• Lead and develop a

, strengthening engagement, capability, succession depth, and performance outcomes.

• Act as a trusted enterprise advisor and connector, building strong relationships across the

• Provide oversight

, ensuring strong controls, governance, and support for inclusive client experiences.

• Manage priorities, budgets, approval decisions, and delivery through both direct and matrixed teams to ensure strong execution and value creation.
• Support reputation management and in

relevant industry and professional forums.

What We're Looking For

• Significant leadership experience in brand, marketing, client experience, insights, strategy, or a related enterprise function.
• A strong enterprise mindset with the ability to align multiple stakeholders around a shared strategic vision.
• Deep expertise in marketing and client experience transformation, including insights-led decision-making.
• Strong business acumen with experience connecting client and brand outcomes to enterprise performance.
• Demonstrated success leading cross-functional transformation in a complex, matrixed environment.
• Experience using analytics, research, and advanced insight tools to influence priorities and improve business results.
• Proven people leadership with the ability to inspire teams, build capability, manage performance, and foster an inclusive culture.
• Strong judgment and effectiveness in managing governance, compliance, accessibility, and reputational considerations.
• Executive presence and the ability to communicate effectively with senior leaders, external partners, and industry stakeholders.
• Experience managing significant budgets, organizational resources, and agency or vendor relationships.
• A continuous improvement mindset and a commitment to innovation, collaboration, and disciplined execution

.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential.

• We work to recognize you in meaningful, personalized ways including a competitive compensation, a banking benefit*, wellbeing support and additional offers such as employee and family assistance programs and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

*Subject to program terms and conditions

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we're actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.