Value & Access Lead - Immunology
About the role
About AbbVie
Strategic planning & execution
- National Market Access Strategy, Value Proposition and value campaign design, delivery, and execution aligned to strategic priorities and UK Access landscape
- Ensure clear measurement frameworks are in place to assess campaign and strategy execution and optimise accordingly
- Key contributions to strategic and tactical plan development for the wider brand, being the lead for advising on the payer landscape and it's relevance to the Strategic ambitions of your brand team.
Excellence in Execution
- Ensure high quality content is co-created with key stakeholders both internally and externally to ensure high impact
- Prioritise 'brilliant basics' - embracing our systems and processes to ensure efficient ways of working and maximum impact
- Identify opportunities to enhance our ways of working as a Value & Access team
- Creation and evaluation of customer journeys to deliver high-impact engagement for key stakeholders during a given point in the pre- and post-launch period.
Stakeholder management
- As part of a highly cross functional organisation, ensure relationships are fostered both internally and externally to deliver alignment and support for key initiatives.
- This includes local, regional, global and external stakeholders (healthcare professionals, pharma service providers etc).
OmniChannel Transformation
- Accelerate AbbVie's journey towards omnichannel excellence to deliver the highest quality customer engagement within the industry
- This includes support evolving ways of working across the UK affiliate
- Support on the planning and execution of customer journeys, ensuring optimal impact and agility in optimising performance of campaigns
Maximising impact whilst ensuring the highest standards
- Support the ongoing culture of compliance to the ABPI code and internal ways of working, whilst leveraging knowledge and experience of working with such frameworks to maximise the customer experience and impact of campaigns.
Qualifications
Must have
- Strong commercial acumen & mindset
- Consistent curiosity to ensure a strong understanding of complex business environment
- Ability to deliver simplicity from complexity
- Ability to monitor results and develop contingencies
- Setting/implementing vision and direction with the customer facing team
- Strong communication of ideas and concepts
- Translate strategy into tactics plans and then deliver on these
- Ability to challenge current thinking in the interests of raising the bar
- Ability to work in a matrix environment and achieve results within a brand team
- Can influence others, including those over whom they have no direct authority
- Professional, accountable, and collaborative team player
Beneficial
- Execution utilising Artificial Intelligence to accelerate quality and speed of delivery
- PromoMats and compliance review of materials
Must have
- Relevant experience relating to the above key responsibilities
- Experience of the UK healthcare environment, preferably in customer facing roles
- Relevant experience working with omnichannel marketing campaign design and execution
- Significant experience working with the ABPI code
Beneficial
- A working knowledge of the Immunology competitive landscape
- Experience in in-field or head office Market Access roles is a preference
- Marketing experience at Brand Manager level or more senior
- Experience in NHS Partnership working (e.g. Joint working, Collaborative working)
Additional Information
AbbVie's UK offices in Maidenhead prioritize accessibility and employee well-being, creating a welcoming environment for everyone. The office includes a large car park for easy access, as well as step-free entry, accessible restrooms, and elevators to accommodate individuals with mobility challenges. The workspace features assistive technologies and adaptable workstations, fostering an inclusive culture. Additionally, there is a dedicated quiet zone for those who prefer to work without distraction. This area maximizes natural light and is strategically positioned for easy access with minimal noise disturbances. If you need specific information or have questions about accessibility arrangements, please let us know during the process.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
Not included in the source posting: qualifications, benefits.
Skills
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