Sr. Manager Creative Lead
Job Description
and Responsibilities
Long-term roles and responsibilities include:
- Creative Excellence
: Lead and deliver brand experience across all marketing channels. This will include ideating as well as executing high-quality creative work for brand, product marketing, campaigns and events •
Cross-functional collaboration
Creative Champion
: Present ideas to key stakeholders and champion the design function. Communicate proactively and manage stakeholder expectations while inspiring confidence. Present design concepts to executives, and cover in-person executive meetings.
Day-to-day execution includes:
- Innovate within the existing design system and brand guidelines across all mediums. Generate fresh concepts.
- Oversee multiple and diverse design projects.
- Design graphic content, illustrations, and infographics. Manage creative designs from conception to delivery. Concept, develop, and manage a "best in class" creative product from concept to completion.
- Ensure brand consistency throughout various marketing projects.
- In addition to brand guidelines, apply principles of composition, color, typography, photography, iconography and other aspects appropriately to create innovative visual solutions that meet business and user needs
- Develop campaign materials for diagnostics and drug development serving multiple areas of focus (ex. Oncology, Genetics, Women's' Health, Neurology to name a few).
- Confirm client satisfaction with results and troubleshoot issues that may arise during the project.
- Perform quality control for creative projects by reviewing and editing the team's final products before distribution of any materials.
- Oversee the brand identity guidelines and governance.
- Stay abreast of social media creative trends and storytelling formats.
- Multi-task and work efficiently under pressure with expert attention to detail.
- Exhibit a strong understanding of digital platforms and offset print production.
- Communicate clearly and articulate creative concepts and rationale to other team members and clients.
- Question status quo and contribute to strategic changes in design systems with creative direction
- Support content creation for print and digital marketing, including omni-channel marketing experiences
Requirements
- 12+ years of design experience in the healthcare industry or an agency
- Bachelor of Art degree in Graphic, Information, Communication, or Web Design, or equivalent experience.
- Strong and diverse design portfolio
- Fantastic interpersonal skills
- Expert in Adobe Creative Suite (illustrator, InDesign, Premiere Pro and After Effects)
- Strong leadership skills; experience leading teams and mentoring careers of creative talent and direct reports
- A keen eye for visual details, and effective storytelling
- Aesthetic skills.
- Excellent project management skills and familiarity with project management tools such as Workfront is preferred
Labcorp is proud to be an Equal Opportunity Employer
Not included in the source posting: about the role, benefits.
Skills
Who can apply
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