Senior TikTok Shop Media Buying Specialist

• Build, launch, manage, and optimize

within TikTok Ads Manager.

• Develop paid media strategies designed to increase TikTok Shop GMV while maintaining brand-specific profitability targets.

• Continuously optimize campaign structures, bidding strategies, audiences, budgets, and creative performance.

• Manage real-time bidding and traffic orchestration for

during key brand events.

• Monitor live campaign performance and make rapid adjustments based on traffic, conversion, inventory, and promotional activity.

• Identify opportunities to improve the relationship between paid media and organic TikTok Shop activity.

• Identify high-performing affiliate content through the

.

• Scale winning affiliate content using

.

• Analyze affiliate performance to determine which creators and assets should receive additional paid amplification.

• Monitor

performance and overall account health.

• Ensure advertising strategies remain aligned with inventory availability, promotions, product performance, and shop activity.

• Identify potential operational or performance issues that could impact campaign results.

• Collaborate closely with creative teams to rapidly test hooks, concepts, transitions, formats, and TikTok-native trends.

• Use performance data and AI-driven insights to guide creative iteration.

• Identify winning assets quickly and translate performance learnings into actionable creative recommendations.

• Maintain a strong understanding of TikTok-native content and what drives users from discovery to purchase.

• Analyze and report on

.

• Translate TikTok's attribution and commerce data into clear, actionable recommendations.

• Communicate campaign performance and strategic recommendations effectively to clients and internal stakeholders.

• Use data to identify opportunities for additional growth and improved efficiency.

• At least

.

• Proven experience managing

• Strong understanding of

.

• Demonstrated ability to analyze and optimize campaigns based on

.

• Strong Google Sheets skills, including data analysis and modeling.

• Experience working with TikTok Creative Center.

• Strong understanding of performance creative and the ability to identify effective hooks, formats, and TikTok-native creative trends.

• Excellent client-facing communication and presentation skills.

• Full professional proficiency in

.

• Ability to work independently in a fast-paced, performance-driven remote environment.

• Ability to work

and participate in daily stand-ups and real-time campaign adjustments.

• High-speed internet connection and a dedicated professional remote workspace.

• TikTok Academy certifications in

• Familiarity with AI-powered creative and video iteration tools such as

.

• Experience with additional paid media platforms such as

.

• Bachelor's degree in Marketing, Data Science, Economics, or a related field.

.

• Ability to translate performance data into actionable campaign and creative decisions.

• Speed and effectiveness in adapting strategies as TikTok Shop trends, products, and campaign performance evolve.

• Work directly with high-growth eCommerce and DTC brands.

• Manage meaningful advertising budgets and sophisticated TikTok Shop campaigns.

• Develop expertise in one of the fastest-evolving areas of digital commerce.

• Collaborate with experienced performance marketing, creative, and strategy professionals.

• Work in an environment that values experimentation, data-driven decision-making, innovation, and speed.

• Build strategies that directly influence revenue and measurable business growth.

• This role is specifically focused on

. Candidates should have direct, hands-on TikTok Shop experience rather than only general paid social experience.

• Candidates must be comfortable working with significant advertising budgets and making performance-driven optimization decisions.

• Full professional English proficiency is required due to the client-facing nature of the position.

• Candidates must be available to work