Senior Product Marketing Manager - Advanced Trading

• Define & Lead go to market strategy for new and advanced trading instruments and features, prioritising by customer and business impact and setting the scope and channels of support for each release

• Drive trading volume and engagement among our most active traders, partnering with CRM, Product and Brand on lifecycle, win-back and loyalty campaigns built for frequent, sophisticated users, not casual ones

• Plan, build and ship multi channel campaigns end to end, staying hands on through every stage of production

• Run engagement programs built for traders who already know the mechanics, tracking the return each program drives

• Track competitor derivatives, margin and pro-trading offers, and shape our competitive positioning and USPs for the advanced-trader audience

• Educate your product & marketing peers on how advanced traders think, and how we should speak to them. Brief creatives, and align Legal, CRM, Brand, Performance, Affiliates and Social around one consistent story for this segment

• 5+ years of hands-on experience in product marketing, go to market execution or product management within trading, investing, derivatives or consumer fintech, with a track record of shipping go to market strategies that drive conversion and retention in a regulated product

• Deep understanding of trading instruments and financial markets, and how to sell them credibly to a sophisticated, regulation-aware audience

• A real self starter. You spot the next feature, cross-sell or market moment for power traders before anyone briefs you on it

• Analytical, defining success metrics and using data and experiments to shape campaign and product decisions

• Strong communication and stakeholder management, able to align a cross functional team around one story

• Experience in a regulated, multi market financial services environment

• Genuine interest in crypto, with a view on where the space is headed relative to traditional finance

• Strong insight into unmet customer needs in trading, staking and other digital asset products

• Experience running structured A/B tests to validate campaign and product decisions before scaling

• Experience with marketing, CRM and content management systems such as Contentful, Hygraph, Braze, Amplitude or ABSmartly

At Bitvavo, we believe that diverse perspectives drive innovation, foster creativity, and lead to better outcomes. We are committed to building a team that reflects the diversity of the communities we serve and creating an inclusive environment where everyone can thrive. We welcome applicants of all backgrounds, identities, and experiences. Regardless of race, ethnicity, gender, sexual orientation, age, religion, ability, or any other characteristic. Join us and be part of a team that values and celebrates your unique contributions.

Bitvavo does not accept resumes from staffing, search, or recruitment firms without a signed agreement. If you send us a resume without such an agreement, we may contact the candidate directly without any obligation whatsoever and no fee of any kind will be paid should we hire the candidate.