Senior Media Strategist, Global (Offline/Online)

You are the lead architect of the master media plan. While you leverage agency partners for the tactical execution and co-planning of offline and linear media, the strategic blueprint, investment weightings, and channel selection are exclusively owned by you. You move beyond simple oversight; you are the primary driver of the planning process, ensuring every dollar is an intentional investment in business growth. •

Design the technical frameworks where offline brand moments-Linear, OOH, and CTV-trigger immediate next best action. You ensure that real-world brand impressions are captured as high-fidelity intent signals to fuel our downstream demand engine. •

Lead high-level relationships with global editorial houses like Forbes, WSJ, and Bloomberg etc. Architect bespoke content partnerships and deep editorial integrations that establish Palo Alto Networks as the definitive thought leader in the cybersecurity space. •

Partner with content and brand creative to ensure assets are purpose-built for the media landscape. Provide data-backed insights to shape the creative strategy, ensuring assets are optimized for the specific nuances of each channel. •

Partner with analytics on the brand tracking and attribution architecture. Treat every media dollar as a strategic investment, partnering with analytics to prove P and L impact through brand lift studies and multi-touch attribution (MTA) models.

: Ability to influence executive leadership and justify investments in unproven channels through data-driven logic. •

: You have expert-level proficiency in the modern media stack, including DV, TradeDesk, Amazon, LinkedIn, and brand tracking tools like Kantar or Qualtrics. You know how these tools should connect and can identify friction points before they impact the business. •

You possess a deep, hands-on understanding of the entire media ecosystem. You are as comfortable discussing GRPs and reach-frequency as you are with CTR, CPM, and multi-touch attribution. •

You understand the complexities of the B2B buying group but apply the radical audience empathy of B2C brand building to ensure our message is emotive and impactful. •

You hold the line on quality. You are a doer who takes pride in the plumbing, ensuring that every asset, link, and tag is stress-tested and bulletproof before launch.

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here. $138,000.00 - $222,000.00/yr Our Commitment We're trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com. Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines. Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.