Senior Marketing Manager, ABM

• Build and manage the entire cold email engine. Take a hands-on approach to grading, tiering, and contact-mapping our core target segments. Identify key behavioral trigger points to launch highly impactful, "always-on" automated journeys.

• Tie everything together. You are ultimately responsible for defining what success looks like and tracking cross-channel performance to prove direct impact on meetings booked, SQLs, and pipeline generated. You will build reports in Salesforce to tell a clear story with data and diagnose CRM sync issues to convey solutions to our tech team.

• Build the targeting and messaging systems that power our ABM efforts for both cold outbounding and current prospects. Taking cold leads to warm leads to keeping the warm leads engaged throughout a longer sales cycle. Working in tandem with sales to discover key points in the sales prospecting cycle to pull accounts faster to onboarding. You will supply our highly capable channel teams with the exact data and messaging they need to execute direct mail, gifting, and LinkedIn campaigns effectively.

• While you won't be writing all the content yourself, you will act as the final filter. You should have an opinion on whether messaging will resonate and be able to give direction if the output misses the mark. You will also build streamlined systems for deploying this content to the sales team.

• Partner closely with our Field Marketing Manager to identify the highest-impact events to reach our target accounts, supplying them with the targeted ABM data and tactics (pre- and post-event) to maximize our physical presence.

• Proven experience in B2B marketing, specifically building Account-Based Marketing, Outbound, or Demand Generation engines.

• You don't just "set it and forget it." You love building automated workflows, you are constantly running A/B tests on messaging and targeting, and you use data to relentlessly optimize your approach.

• Hands-on experience with cold email and data platforms (e.g., Lemlist, Apollo, Clay, Outreach).

• You are comfortable working inside HubSpot and Salesforce. You don't need to be a backend developer, but you know how the systems talk to each other, how to diagnose sync issues, and how to pull a reliable pipeline report.

• Experience in fintech or banking is a massive plus.

• Adhere to all company security policies and data handling procedures.

• Complete mandatory security awareness training within required timeframes.

• Promptly report any suspected security incidents or suspicious activity to the Security team.

• Base Compensation Range: $118,800 - $178,200/yr

• 25% annual bonus target, paid quarterly

• Company equity in the form of RSUs

This is the compensation range for the role in the United States. Actual compensation may vary based on a candidate's experience, skills, location, internal equity, and evolving business needs. While most offers are generally made within the middle of the range, final compensation is determined based on the factors above.

• Comprehensive medical, dental, and vision coverage, with 100% employer-paid premiums for employees and their dependents on select plans

• Company HSA, FSA, Dependent Care FSA, 401(k), and commuter benefits

• Employer-paid life and disability insurance

• 11 observed holidays and PTO plan

• Up to 12 weeks of paid family leave

• Continuing education reimbursement

Depending on your residential location certain laws might regulate the way Figure manages applicant data. California Residents, please review our California Employee and General Workforce Privacy Notice for further information. By submitting your application, you are agreeing and acknowledging that you have read and understand the above notice. Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Originally posted on Himalayas