Senior Manager, Fanta, Turkey
The Coca-Cola Company
Istanbul, TurkeyPosted about 2 months agoDiscoveredMatch locked
Advertising and Marketing
Fanta Senior Marketing Manager, Turkiye
is primary responsible for driving vertical integration of projects through transformation of brand strategies/campaigns to actionable and measurable activation plans on both consumer and shopper fronts partnering with IMX (Integrated Marketing Experience), C&CL (Customer Commercial), Franchise Leadership and bottling partners' teams. You will be part of
Flavors Marketing Team in Trkiye
.
Function Related Activities/Key Responsibilities:
- Assume project leader role on the projects that s/he is leading facilitating collective genius and collaboration among Category Teams, IMX Team, C&CL, Franchise Leadership, Finance, Technical, PAC, Legal and relevant bottling partner's team.
- Develop the idea, drive the system wide alignment (Idea, execution, KBIs, budget) and oversee the execution of national/regional/channel/account specific promotions that will amplify the brand ideas/programs/innovations aligned to be deployed the market.
- As the owner of the projects own DME (Direct Marketing Expenditure) management and due diligence related with the projects s/he is leading.
- Bring a holistic understanding-based brand analytics in the specific projects as well as on the overall brand progression that would feed into risks/opportunities of the brands/business/region/channels as well as project specific AARs.
- Be the owner of local insights both brand/projects based as well as overall consumer psyche and feed them to rest of the system for effective strategy articulation and activation planning
- Provide input to localization and real-time amplification of IMX campaigns within the region and/or participate in agile development of market-level IMC campaigns
- Manage brand activation at the field level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
Education Requirements
- Relevant degree in Marketing
Related Work Experience:
- Solid marketing activation and brand leadership experience
- Business, commercial and financial acumen
- Experience working in cross-functional and cross-geographical teams is preferred
Functional
- Manage key brand bets with stakeholder leadership across functional teams
- Track, measure & provide actions to improve value share & business performance
- Provide local market insights that feed into annual plans (consumer, shopper, category)
Location(s)
Trkiye
City/Cities:
Istanbul
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
September 10, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Not included in the source posting: what you'll do, benefits.
Skills
agilerest-api
Who can apply
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